Standard Textile Hospitality Division Reveals Innovative New Terry Collection at HD Boutique Show
On Sept 14 and 15, 2010, Standard Textile’s Hospitality division will reveal its new Yin Yang towel collection at the HD Boutique show in Miami, Fl. Standard Textile is showcasing Yin Yang Origin, the first product line in the Yin Yang collection.
Terry Collection at HD Boutique Show
~Yin YangTM Origin towel – One towel; two choices~
Miami, Florida – September 9, 2010 – On September 14 and 15, 2010, Standard Textile’s Hospitality division will reveal its exciting new Yin Yang towel collection at the Hospitality Design Boutique (HD Boutique) show in Miami, Florida. Located at booth #903, Standard Textile is showcasing Yin Yang Origin, the first product line in the Yin Yang collection.
The Yin Yang Origin dual-tone terry line provides an innovative drying experience by offering hotel guests a choice—a sensuously soft and gentle side for moments of relaxation and a firmer side for an invigorating and effective drying experience. One towel, two choices.
“We wanted to give hotel guests a unique option,” explains Greg Eubanks, Group Vice President of Hospitality Sales & Marketing at Standard Textile. “The market is already saturated with products touting softness, but not every hotel guest wants a super soft towel. Yin Yang Origin lets them create their own enjoyable drying experience—whether they prefer soft and luxurious or firm and effective.”
The Yin Yang Origin line also features a contemporary and sophisticated aesthetic appeal. The dual-tone terry line dresses the bathroom in style with its contrasting grey-tone and white sides of the towel. “Standard Textile developed the Yin Yang Collection to be another touch of luxury for the discerning hotel guest,” adds Eubanks. “The cool, neutral tones create an air of relaxation and add an elegance that complements almost any décor.”
To make the Yin Yang Origin line even more appealing to hotel operators, the products arrive Room Ready for YouTM Laundered with Tide®, as are all Standard Textile proprietary engineered products. This means that housekeeping can simply take the ready-to-use towels straight from the box and place them in the rooms—resulting in increased operational efficiency.
Products in the Yin Yang Origin line include bath sheets, bath towels, hand towels, wash towels, bath mats, and robes. Color selections are slate, smoke, stone, and sand, with contrasting white.
Additional Showcase Products
Standard Textile’s Hospitality products aim to combine innovation, luxury, and operational effectiveness, and the items to be showcased at HD Boutique represent the company’s ongoing commitment to these fundamental ideals. Here’s a look at additional product offerings that will be on display at booth #903.
Integrated Bed Scarf
The Integrated Bed Scarf combines the benefits of Standard Textile’s top selling Block on Block Decorative Top Cover with the practicality of an integrated decorative bed scarf. In addition to eliminating the need to purchase or dry clean a separate bed scarf, the Integrated Bed Scarf simplifies bed makeup time, assures consistent and symmetrical orientation on the bed, and discourages pilferage, while at the same time adding an aesthetically-
Image Point Technology
Standard Textile’s Image Point bedding is another example of the company’s commitment to engineering products that reduce overall operational costs. With Image Point Technology, dye is turned into gas prior to adhering to the base cloth for a permanent, no-fade bond. Designs are stored on a digital file which eliminates the issue of discontinued prints and small replacement reorder issues. The technology also shortens initial production lead times since screens do not need to be engraved.
To learn more about the innovative Yin Yang Collection or other products to be on display at HD Boutique, visit the collection’s website at www.yinyang-
(937) 847-3741 or jgutzwiller@
About Standard Textile
Cincinnati, Ohio-based Standard Textile is the international leader in the design, development, manufacturing, and distribution of textiles, decorative products, and work apparel for the health care and hospitality industries. This vertically integrated company manages its own research and development operations, global manufacturing facilities and worldwide distribution network. It has manufacturing facilities in North America, Europe, the Middle East, and the Far East, and markets products domestically and in 32 countries worldwide. Since its founding in 1940, Standard Textile has been committed to its philosophy of exceeding customer expectations through three generations of family leadership. Visit www.standardtextile.com for complete company information.
High-res promo photos available upon request. Contact John Gutzwiller of Chisano Marketing Group at (937) 847-3741 or jgutzwiller@