BioPoint announces customer loyalty program

Cambridge specialist biomolecular sciences company announces rewards program
By: Gerry Skews
Sept. 9, 2010 - PRLog -- Cambridge, UK BioPoint today announced the introduction of its customer loyalty reward program, appropriately enough, called BioPoints.

The company has seen sales steadily grow over recent months and according to Gerry Skews, BioPoints' Managing Director, "the time has come to start recognizing and rewarding customers who decide to choose our company for specialist products over alternative and generally more expensive competitors.

BioPoints is a very simple program that allocates points against every order received over £50. What is quite surprising is the value of the bonus points accrued which the company thinks is the highest currently on offer in the industry. According to the company, customers will see a significant saving very quickly indeed. The company feels that rewarding customers with cash discounts is exactly what is required in modern laboratories. Everyones budget is under pressure these days and rather than negotiating with every laboratory individually this scheme applies across all customers and all sectors, including research, clinical and pharmaceutical.

BioPoint is a specialist life sciences company that addresses the growing area of biomolecular separations and analysis and as such does not offer a general laboratory equipment, the thousands of products that the company does offer are critical components in the analytical workflow. They include electrophoresis systems, analytical instruments, specialist chemicals and reagents all from world leading companies, such as Hoefer, SERVA, Consort and BioImage. The company offers a direct distribution model which removes about 70% of shipping and warehousing costs, these savings are reflected on the company's website where all products clearly display the price.

The company claims that its products are already highly competitive and the bonus points program is designed specifically to increase savings towards that magic 20% which makes a massive difference to the laboratory. Savings on capital and disposable items of 20% in these areas should save the average UK laboratory around £40,000 a year, the company feels that this level of saving could potentially impact on staff levels and that has to be a bright spot on an otherwise challenging outlook.

More information about the new bonus points scheme is available from the company on 01223 411533 or online at

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BioPoint Ltd, is a Cambridge, UK based supplier and developer of biomolecular separations and analysis products and technologies. The company offers solutions in sample handling, chemicals, instruments and software.
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