Moschino Italian Fashion Chic-Stylert.com

Moschino and his fashion label became famous for his innovative, colorful - sometimes eccentric - designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s.
By: gaby schmid
 
 
moschino
moschino
Sept. 9, 2010 - PRLog -- Moschino and his fashion label became famous for his innovative, colorful - sometimes eccentric - designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. Moschino made one of the first breakthroughs in this traditional attitude to expensive clothes. Moschino used basic forms and traditional methods of construction to produce wearable, sexy clothes, cut to flatter and beautifully made. Fashion is full of chic," Franco Moschino once commented, was an ironic statement coming from one of Europe's most successful designers. Based in Milan, Moschino originally studied fine art, with ambitions to be a painter, but came to see that tailoring and fabrics could be just as valid a means of expression as paint and canvas. Consequently, his first job in fashion was with the Cadette label, for whom in 1977 he produced a simple range of stylish clothes.
He was born in Abbiategrasso, Lombardy, located c. 22 km from Milan. Before becoming a fashion designer, he attended Accademia delle Belle Arti in Milan to study fine arts in 1967 hoping to become a painter. To finance his studies, he worked as a freelance fashion illustrator. Eventually, his interest shifted from paints and canvases to fabric and tailoring. His fashion career began in 1971 when he became an illustrator for Gianni Versace, and continued to work for him for another six years. From 1977 to 1982 he designed for the Italian label Cadette. His father died when he was four. The brand was originally created in 1983 by the late Franco Moschino who died in 1994. Since his death causd by a heart attack in 1994 Rossella Jardini, his former assistant, has been creative director of the brand. After Moschino's untimely death, Rossella Jardini, his former assistant, became creative director. The brand has been part of the Aeffe fashion group since 1999.
Moschino clothes have been worn by celebrities such as Fran Drescher on her hit television show The Nanny, Alicia Silverstone, Gwyneth Paltrow and Anna Friel.  In 2006, Moschino designed the outfits for the opening ceremony of the 2006 Winter Olympics in Turin. Moschino also designed outfits for Kylie Minogue's 2005 Showgirl - The Greatest Hits Tour and Madonna's 2008 Sticky & Sweet Tour.

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Tags:Italian Designer, Moschino, Fashion, Designer, Design
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