Polo Ralph Lauren Luxury Brand-Stylert.com

Polo Ralph Lauren is American fashion designer Ralph Lauren's luxury lifestyle label. The brand Ralph Lauren has become the epitome of classic fashion.
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Sept. 8, 2010 - PRLog -- Polo Ralph Lauren is American fashion designer Ralph Lauren's luxury lifestyle label. The brand Ralph Lauren has become the epitome of classic fashion. While Polo was considered the "power suit" of the early 80's, Armani had brought the Italian power suit back in style later on in the decade, which pushed aside Polo's preppy look. With product lines such as Polo/Ralph Lauren for Men, Ralph Lauren for Women, Double RL, Ralph Lauren Home, and even Ralph Lauren paint, it makes us wonder who the man behind the label really is. What began forty years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle. He was the first designer to create lifestyle campaigns that tell a story. He was also the first to open a signature store which encouraged the customers to emulate the lifestyle he had created. Ralph Lauren has redefined American fashion, his name is synonymous with a lifestyle of high society, sophistication and country club culture.
Born Ralph Lifshitz on October 14, 1939, in the Bronx, New York, Ralph Lauren has come a long way from his days of sharing a bedroom with two of his brothers. Growing up in a middle-class Jewish family, Ralph and his three older brothers were raised by his mother, while his artist father painted houses. Lauren's fashion sense was apparent at an early age when he would purchase expensive suits with the money he earned working at his after-school job. Although he knew he could find his clothes at a less expensive price, he made it a point to look stylish in his expensive threads -- and he has succeeded at looking cool in his attire since the age of 12. Student by night, Lauren would work by day at two glove companies as a salesman. He then worked for a tie manufacturer named A. Rivetz & Co., which ultimately led to the fashion empire he leads today. One would think that Lauren attended fashion design school, but he actually studied business at City College in Manhattan, and dropped out short of receiving his business degree.
The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz, got a $50,000 loan. Prior to starting Ralph Lauren, he worked for Brooks Brothers. In 1968 he started a line of men's ties. By 1969 he had a boutique store within the Manhattan department store Bloomingdale's. In 1971, Polo Ralph Lauren launched its first women's collection and his first standalone store in Beverly Hills, California. Ten years later, in 1981, the brand went global with its first international store on London's New Bond Street. The Polo Sport line was introduced in 1993. The company went public in 1997.The company's official web site and online shop were launched in 2000 as polo.com by RL Media, a cooperation between Ralph Lauren and NBC. In 2007, Ralph Lauren acquired the NBC share of RL Media and the web site was relaunched as ralphlauren.com. Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4.2 billion in 2007.


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Tags:Polo Ralph Lauren, Design, Fashion, Brand, Label
Industry:Fashion, Shopping, Lifestyle
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