Esmee Denters The New Face For B.tempt’d Lingerie

Sept. 2, 2010 - PRLog -- Denters will appear in national print and advertising campaigns, direct mail, in-store and online promotional materials from end of August 2010.

The b.tempt’d brand maintains Wacoal’s trademark of fit and comfort, yet incorporates a fresh and sexy feel through the use of vibrant fabrics, flirty silhouettes and playful embellishments that reflect youthful exuberance. Popular b.tempt’d by Wacoal styles include Demi Desire, Soft Touch, French Desire and Passion Flower. “We are excited to have Esmée on board as the face of b.tempt’d. She is a rising star, exceptional musician, a role model and inspiration for young women,” said Bob Vitale, Executive Vice President of Marketing and Sales for Wacoal America. “We look forward to what Esmée’s dynamic personality and youthful sense of style will bring to the brand.”

Twenty-one-year-old Esmée Denters is one of the first artists signed to Tennman Records. Her first hit singles include “Outta Here” and “Admit it” and she recently released her newest single, “Love Dealer” featuring Justin Timberlake. She was also featured on the hit UK song, “Until You Were Gone,” by hip hop star, Chipmunk. Denters first captured attention on YouTube in Fall 2006 by creating home videos and covering chart-topping songs. Since then, these videos have racked up a remarkable 157 million views online. In addition, Denters’ social network includes more than 55,000 fans on Facebook and 82,000 followers on Twitter, in addition to multiple fan sites spanning the globe.“b.tempt’d is a brand that fits my lifestyle and gives me plenty of fun, flirty options to suit my different moods and looks,”
noted Denters. “My favourites, like Passion Flower and Demi Desire, are perfect to wear performing or just hanging out with friends.”

About b.tempt’d by Wacoal
b.tempt’d is an excitingly vibrant collection by Wacoal, created especially to reflect a youthful
exuberance and spirit in intimates. Consisting of bright colourways and playful embellishments of tulle, lace, and bows, b.tempt’d entices the young-minded woman to “be tempting” and express her unique sense of fun. Available in a range of bra sizes from 30B, 34A to 36DDD and pant sizes from small to large.

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