Limerick start-up aim to bring the benefits of SMS marketing to cost-conscious businesses

Sept. 1, 2010 - PRLog -- Text message marketing (sending SMS marketing messages direct to customers mobile phones) is a reliable, low cost way for businesses to promote their services and business offers. And Limerick start-up, uMobilize Promotions, aim to open up the realm of text message marketing to small businesses through-out Ireland with the release of their web-based service “uConnect.”
“The recession has made all small business owners more conscious of their operating costs. At the same time they are aware that promoting their business and service offerings is as vital as ever.” said Philip Culbert, co-founder of uMobilize Promotions. “When we founded the company our aim was to develop an easy-to-use, flexible service that would allow our clients communicate with their customers and contacts in a reliable, cost effective manner. We felt that mobile technology was the perfect way to do this. ”
The product they came up with is uConnect, an easy-to-use, internet based mobile marketing service which will help you access the mobile channel to create cost-effective, eye-catching marketing and business communications. uConnect allows users upload a list of customers mobile phone numbers, divide them into relevant groups (e.g. based on customers location, gender, purchasing habits etc) and send bulk, low cost SMS messages to these contacts in seconds.
Customers can purchase SMS credit online at a fraction of the cost of standard SMS messages and send messages to their customers from their web portal or direct from their mobile phone. Customers can also register a keyword which they can then advertise in-store or on their promotional literature to automatically build up their list of mobile contacts e.g. you can ask your customers to text the keyword “OFFERS” to your uConnect mobile phone number which will automatically add that customers mobile phone details to your uConnect database.
Client Solutions Manager/Co-Owner Conor Heaney added “To survive in this slow economy, we need to get economical and creative with how we reach our customers. Marketing to their mobile phone is a very personal and effective way to do this. With uConnect we wanted to give our customers a flexible and user-friendly promotional tool that can be used straight off the bat. You don’t need to be an IT expert or marketing guru to use uConnect. With uConnect you can register free of charge and be sending messages in minutes”

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About uMobilize Promotions: We are the providers of the uConnect text message marketing and bulk sms messaging service. Using uConnect you can create and run your own text messaging marketing program quickly, easily and cost effectively. Try uConnect for free by visiting www.uconnect.ie