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Follow on Google News | Advertising Overload. FSDU Design, Testing And Evaluation Critical To Marketing SuccessAs consumers we get bombarded with thousands of advertisements daily. FSDUs, if well designed, offer a cost effective means to attract potential customers.
By: Paul Manson How then can a company compete? Paul Manson of Print & Display Ltd http://www.printdisplays.com believes that the key lies in having the right image portrayed on all point of sales (POS) materials. Key to designing, printing, manufacturing and rolling out the latest free standing display units (FSDUs) is testing the products in situ and getting vital information back as to their performance. FSDUs are seen only very momentarily by passing consumers and the smallest of tweaks to their design – be it the colour, the logo branding, the wording or how many products are housed in the unit – can make a difference between failure and success. Print & Display Ltd http://www.printdisplays.com work hard with their retail clients to ensure that the free standing display units have the end customer as the main focus. The company’s clients come with a wealth marketing experience and deep insight of their potential demographic, but it is Print & Display Ltd’s aggregated years of experience in the POS industry that makes a huge difference. Their testing, evaluation, re-design and continued testing means that they often have marketing knowledge that many marketing departments would envy. In addition to FSDUs, Print & Display Ltd also design, print and manufacture quickstands, standees, dump bins, countertop units, pallet displays and dummy boxes – all Marketing essential that should be in the toolbox of any company wanting to succeed in the retail, conference or event industries. ABOUT PRINT & DISPLAY LTD Print & Display Ltd started operations in 2003 and have rapidly become one of the UK’s leading print and display experts. The company specialises in the design and production of Point of Sale (POS) displays including Free Standing Display Units (FSDUS), Quickstands, Countertop Units, Dump Bins and Standees. The company has experienced continued growth and has invested significantly to meet growing demand for their services. Established by three pioneers in the print and display sector, the company has a wealth of experience in the design and production of POS displays to ensure client products stand out over above those of competitors. Print & Display Ltd boasts many high street retailers using their services and a large clientele base across all sectors and company sizes. Their website allows clients to quickly identify the product they need as well as to upload artwork and Print & Display Ltd are always on hand to provide technical and graphic expertise. CONTACT Print & Display Ltd Lockwood House Greasley Street Bulwell Nottingham NG6 8NG Tel: 0115 9275141 Fax: 0115 9753366 sales@printdisplays.com http://www.printdisplays.com # # # Print & Display Ltd started operations in 2003 and have rapidly become one of the UK’s leading print and display experts. The company specialises in the design and production of Point of Sale displays including Free Standing Display Units, Quickstands End
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