Trend POV Uncovers New LinkedIn Statistics About C-Suite Executives

Aug. 30, 2010 - PRLog -- Trend POV, a media-based executive connectancy based in the Washington, DC metro area, recently analyzed C-Suite executive networking data on LinkedIn and noticed some fascinating statistics. In what may be common sense to some but eye-opening to others, C-Suite executives don't follow typical networking patterns online as other non-C-Suite members do.

LinkedIn, the social networking site for business, operates as a way for people to professionally connect, or link, to one another through a the main website or through mobile applications. Members can link to other members directly or through membership in "interest" groups. Through the latter connections, members can request and gain acceptance into a maximum of 50 groups. Enthusiastic networkers aim to participate in the maximum of 50 groups because that naturally expands their personal network. C-Suite Executives, however, don't often take this approach.

Trend POV uncovered data that suggests the average C-Suite executive on LinkedIn is only in one group. The average C-Suite executive that participates in one of the groups that Trend POV follows is about 2.16 groups, far more active than normal.

Dr. Amy Vanderbilt, Founder and Chief Strategist at Trend POV, suggests that this may be indicative of the type of C-Suite executives that exist today. "This indicates that "groupies" tend to be more active in LinkedIn," said Dr. Vanderbilt. "The typical C-Suite executive on LinkedIn is actually either in a very small number of groups or none at all, preferring person to person networking instead."

This suggests that, regardless, C-Suite executives don't need as much of the networking capabilities of the site. Those C-Suite executives that are more likely to participate in different connection methods do so twice as much on average.

Trend POV is continuing to explore these findings and will post additional updates as it uncovers them. For more information please contact us at: info@trendpov.com.

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TrendPOV is a media-based connectancy for executives in the business trends niche. We use new-media to inform, interact with and connect executives every day. For more information please visit: http://TrendPOV.com or send an email to PRNews@trendpov.com.