Building a Successful Brand - meet marketing guru, Al Ries
During the seminar you will learn: * Effective methods and new techniques for branding * Positioning strategies that guarantee success * Rules for creating catchy slogans * Rules for creating effective trademark
Al Ries - A legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing. Before founding his own ad agency in New York City, Ries worked in the advertising department of General Electric. In 1972, he co-wrote a three-part series of articles on “positioning”
The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name.
Al was president of the Association of Industrial Advertisers (now the Business Marketing Association)
Marketing specialists consider him as one of the best marketing authorities in the world. He is the author of many terms that become commonly used by the marketers.
Laura Ries - An expert on marketing and building brand strategy, the best-selling author of some of the nation’s most respected branding books. She got her start at TBWA Advertising in New York City as an assistant account executive for the Woolite and Evian brands. Her own personal brand skyrocketed from there. Exclusively represented by Leading Authorities, Ries’s presentations are filled with insightful commentary and dynamic PowerPoint productions. She provides audiences with a greater comprehension of how marketing and branding can work for them and create niches within the marketplace.
Laura has studied and defined the laws for the biggest challenge of the new millennium: what to do about the Internet and how to build an Internet brand. Her research and concept building also demonstrate how advertising is lacking in credibility and why PR is the best source of professional integrity when forging powerful brands in today’s marketplace.
In 2002, Business 2.0 named Ries a “management guru” and issued trading cards with her photo and business statistics. She has appeared on the Fox News Channel, CNBC, ABC World News Tonight, and makes regular appearances as a branding expert on CNN. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age, and many more publications.
Since 1994, Laura and her father Al run a consulting company together. Ries & Ries is a marketing strategy firm. Together, they give speeches, write books, and give seminars across the globe. The two work in tandem and consult with Fortune 500 companies. They have worked with such companies as Microsoft, Ford, Disney, Samsung, Merck and Frito-Lay.
Together they have written 5 books including The Fall of Advertising and the Rise of PR and The Origin of Brands which were published in Poland. In March 2009 their latest book War in the Boardroom was released.