Aug. 26, 2010
-- Micromax, a leading mobile phone firm in India is going ahead to healthy competition with other mobile manufactures. In this row, first name come of Nokia, world popular mobile brand name and big market share holder of domestic mobile market. Micromax is getting popularity as cheap, long battery backup and quality mobile manufacture that was Nokia in India. Nokia that was popular in India for its stylish and durability mobile phones is loosing place from Indian market as well as from Indian heart. This is done by Micromax, which understands real needs of Indian. Micromax Company provides the best quality, equipped with latest technology mobile phones at affordable prices with easy availability.
Micromax is on top position in Indian telecom space with 80% growth in rural areas while Nokia market share is going down. Nokia share fell from 64% in fiscal year 2008 to 52 in 2009. Local mobile manufactures have 17.5% market share in which Micromax Company has 4.1% and with time its ratio is increasing. The most importance fact about Micromax rise is that micromax mobile phones are accepting as the best alternative of Nokia phones available at the cheapest prices. Micromax, located in Gurgoan launched 37 mobile handsets within one and half year that are good competitor of Nokia CDMA, GSM and smart phones. Micromax Company sells approximate one million handsets each month through 70,000 mobile stores and due to this Nokia mobiles are down to earth.
Micromax, an Indian mobile production house is beating world Finnish mobile giant in each and every field from mobile production, mobile outlets to advertising. Micromax is marketing its smart phones and branded handset on TV commercials, Sports event and games. Micromax was one of the top sponsors of IPL (Indian Premier League). It sponsored Asia cup as well and on the way to promote its mobiles through heavily endorsement. But Nokia is loosing pace in marketing manner as well. Nokia, which is known for its strong marketing strategies, is not able to dominant Micromax in domestic mobile market.
Micromax is leading in the world second biggest mobile market while Nokia is loosing its market share in India. Company QWERTY mobile handsets choose as the best alternative of Nokia N-series models. Nokia revenue from Indian domestic mobile market was Rs 14,100 crore in 2009-10 fiscal years, down from Rs 16,567. Thus Micromax is new Finnish mobile giant in Indian domestic market now beating Nokia.