New Book helps to Reshape the Future of Business Behavior

Aug. 24, 2010 - PRLog -- Contact: Jeffrey Wincel
Phone: 616-393-4911
Email: jeff_wincel@LSCConsultingGroup.com
Website: www.LSCConsultingGroup.com & www.GodsEmbrace.net

New Book by Holland (MI) Business Executive Helps to Reshape the Future of Business Behavior

"Defying the Trend: Business Ethics and Corporate Morality" argues that unwavering ethical behavior is the engine of sustained success and profitability.

Holland, MI - August 24, 2010 – Inadvertently, many corporate executives and business owners short-change their fiduciary obligations to the companies they serve, glossing over a key component of corporate behavior — service to constituents.  

In his new book, "Defying the Trend: Business Ethics and Corporate Morality from a Faith Perspective", Dr. Jeffrey Wincel, Holland (MI)-based businessman and entrepreneur, presents a thoughtful and compelling examination of corporate morality and business ethics.  By challenging the conventional wisdom that separates business thought from religious foundations, Defying the Trend offers a new paradigm of a higher level of corporate performance and profitability.

Wincel’s book includes contributions and interviews from Jeffrey Gitomer, international sales expert and author of “The Sales Bible”, “The Little Red Book of Sales”, and “The Little Teal Book of Trust”; New York Times Best Selling Author Caroline Myss, author of “Anatomy of the Spirit”; corporate CEOs James Fellowes (Fellowes Corporation) and Dr. Dwane Baumgardner (Magna-Donnelly); and other business and academic leaders.

Jeffrey Wincel is principal partner of LSC Consulting Group, a specialty supply chain consulting practice located in Holland Michigan. Founded in 2002, the company focuses on strategic corporate planning. LSC’s innovative processes guide leading companies in the design and implementation of a sustainable supply chain and profit performance plans. Dr. Wincel is also co-founder of God’s Embrace Renewal Centers, a retreat and faith formation apostolate.

Dr. Wincel’s book is available online at Amazon.com.

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About God's Embrace: God's Embrace Renewal Centers, Ltd. is a non-profit ecclesial organization providing retreat and adult formation. Located in Holland, MI., God's Embrace Publishing serves the mission of G.E. Renewal Centers by offering publishing opportunities for works of faith, spirituality, theology, and relevant topics.