Personal Trainer Of The Year Endorses New Men's Underwear Brand

Aug. 23, 2010 - PRLog -- Ben Greenfield, 2008 Personal Trainer of the Year, and author of multiple books on nutrition, fat loss and human performance, is now endorsing a new brand of men's underwear for male health and performance. The underwear is produced by a company called Slix, which launched in November 2009 to provide high performance underwear that meets the daily needs of a working professional.

In a recent article at BenGreenfieldFitness.com, Greenfield defined five criteria for choosing men's underwear, "Your underwear choice is incredibly important for your virility and your daily movement patterns," said Greenfield, "so your underwear must move with you, must not chafe or restrict blood flow, must be affordable, and must actually make you look good."

While most men's underwear brands use a basic, non-breathable cotton material, Slix is created with high-tech textiles such as cationic polyester and elastane, which are designed to move with the wearer. They are also engineered with non-chafing flatlock seams and a ventable, breathable pouch that breathes, wicks and dries.

Greenfield, who is an Ironman triathlete and owns three fitness-industry companies, went on to explain that the versatility of Slix is why he now endorses the brand, "Myself and most of my clients move quickly from the office to the gym and the boardroom to the bedroom, and we need men's underwear that moves with us."

Slix men's underwear can now be purchased online at http://www.getyourslixon.com, using 15% discount code BEN.