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Medical Website Design Company Aurora Information Technology Talks About Creating SEO Content
Daniel Gilbert, CEO of Aurora Information Technology, Inc (Aurora IT) explains why optimized content Is King. Aurora IT specializes in medical website design and marketing solutions for doctors, hospitals, and medical device companies globally.
By: Daniel Gilbert
Search engines like fresh content which gives your website value and ranking. Optimized content brings your website targeted and loyal visitors. It brings new patients to your website and makes them stay long and visit it often. “That’s why well-written and relevant content is so valuable because of its SEO (search engine optimization)
Internet SEO marketing can be done in many ways such as with medical articles, press releases, blogs, videos and social bookmarking. With article or press release marketing, your material builds your linking capacity and brings in lots of traffic to your site. But keep in mind, the more original and quality content you write, the better your site gets optimized. Also try not to submit the same article to multiple sites, as it may not be allowed, due to restrictions on duplicate content. The more original articles or press releases, the better chances to attract visitors and convert them to patients.
Social bookmarking is also a great SEO tactic, whereby you post your medical website on sites, such as Digg, Reddit, StumbleUpon or del.icio.us. You can get a backlink when you bookmark a page on your site. You can list keywords in your which, in turn, help your ranking. The more social bookmarks you post, the higher your site ranks in various search engines.
Blogs are interesting because they attract prospective patients with specific topics and eye-pleasing graphics. But if you are promoting your practice or healthcare services, it can easily convert a visitor into a patient. Bookmarking a new blog post can help get your page indexed and found by search engine spiders quickly. “Search engines love blogs because they are information-
Video marketing is big, especially through YouTube, which is actually the second-largest search engine. It creates huge opportunities for brand impressions for physicians via videos that relates to their practice. “Always be sure to optimize your video with keywords, distribute the videos on other sharing sites, implement an effective linking strategy and encourage sharing among your patients,” advised Gilbert.
“SEO is, without a doubt, an effective tool in gaining traffic, which, in turn, increases brand or product awareness for your medical practice,” concluded Gilbert.
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Aurora Information Technology, Inc. (Aurora IT) specializes in medical website design and Internet marketing solutions for doctors, surgeons, hospitals, and medical device companies globally. The company provides a wide range of medical website development, content management system, patient portal, software programming, public relations, and online publishing solutions aimed at maximizing profitability, increasing productivity, and reducing costs. The company is a certified Bitrixsoft Gold Partner, the only Bitrix Gold Partner in the US, and one of the few worldwide. More about Aurora IT can be found on its website, http://www.aurora-