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Bink Launches Stylish Web Store For Men’s Skincare Products
BINK for MEN differentiates itself from other grooming websites by carrying a select number of male only brands. It accommodates men’s more streamlined, no-nonsense purchasing style, and prevents that “grueling” trip to the cosmetics counter.
By: Eveline Gelderman
New York, August 23 2010 --- Bink LLC announces its online store for men skincare products, www.binkformen.com. The idea behind this web store is to make men feel good about buying skincare products in order to start taking better care of their skin. BINK for MEN differentiates itself from other grooming websites by carrying a select number of high-quality male only brands. Its goal is not to offer the most products, but the best products.
The market for men’s skincare is booming. According to GQ and Allure men use only seven minutes less in the morning to get ready for the day than women and are spending around $121 on beauty products, up from $90 five years ago. In the last 10 years more men started enjoying their daily grooming routine, while others feel a bigger pressure to make sure they look good.
BINK’s CEO Eveline Gelderman says, “It is very important for men to pay more attention to their skin because they are more often a victim of skin cancer than women. The reason is that most women use a lot of creams with SPF or they put on sun screen while the men just go outdoors and are directly exposed to UVA/UVB. “
Many men still have the idea that when they use skincare products their image will be at stake. CEO Eveline Gelderman wants to take away this idea with her website www.binkformen.com. “It is about style and image”, she says. “By selling only male brands, to keep it simple and straight forward and by not having too many choices men should feel good about buying products on our website.”
“At this moment BINK for MEN is only selling Kyoku, Jack Black and Menaji brands. It is a small but good selection to start with”, according to co-founder Marthijn Graafland. “Only offering the finest brands out there makes sure that we can accommodate men’s more streamlined, no-nonsense purchasing style. By providing these brands on the web we are offering ease, privacy along with time and economical savings, and preventing that “grueling”
Kyoku is a brand from England with Japanese influences. It is a fairly new brand yet has made some strong wins already. For example, their facial cleanser was announced best in “Lookmantastic”
Jack Black is a well known brand in the US. This no-nonsense brand has products for every occasion and every problem. It has been featured in many magazines and gets great reviews. BINK for MEN is happy to sell this brand.
Menaji is founded by celebrity make-up artist Michele Probst. This brand is one of the first men skincare brands. The research that has been done over the years to develop the best products has done its work. This brand is very popular among the big stars and is growing to be popular among all men.
For more information, visit: www.binkformen.com
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BINK for MEN is not about offering the most skincare products, but the best! At www.binkformen.com you will find high-quality brands. The website is stylish and easy to navigate.