"Health and Wellness - Sweden" is now available at Fast Market Research

Aug. 21, 2010 - PRLog -- In Sweden an increasing number of consumers are switching from low-fat products to high-fat products in order to lose weight. The trend was already noticeable a few years back, but the trend has accelerated since then. The trend has been spurred by diets such as the Atkins diet, and more recently by the LCHF diet, or the Low-Carb High-Fat diet. The Low-Carb High-Fat diet bears a resemblance to the Atkins diet, with the LCHF diet mainly promoted by the physician and popular blogger Annika...

Euromonitor International's Health and Wellness in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/77015_health_and_wellness_swed...

Partial Table of Contents:

Health and Wellness in Sweden
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Consumers Are Switching To High-fat Products in Order To Lose Weight
Sales of Organic Food and Beverages Performing Well Despite the Recession
Additives Avoided
Common EU Regulations Affecting the Labelling of Fortified/functional Food
Locally Produced A Rising Trend
Key Trends and Developments
Impact of the Economic Recession in Sweden
From the Light Trend To the High-fat Trend
Naturally Healthy Locally Produced Organic Food in Demand
Increased Competition From Private Label
Lighter Packaging Due To the Recession and Environmental Concerns
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Green N' Lean Healthy Food Ab
Strategic Direction
Key Facts
Summary 2 Green n' Lean Healthy Food AB: Key Facts
Summary 3 Green n' Lean Healthy Food AB: Operational Indicators
Company Background
Competitive Positioning
Kiviks Musteri Ab
Strategic Direction
Key Facts
Summary 4 Kiviks Musteri AB: Key Facts
Summary 5 Kiviks Musteri AB: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Kiviks Musteri AB: Competitive Position 2009
Oatly Ab
Strategic Direction
Key Facts
Summary 7 Oatly AB: Key Facts
Summary 8 Oatly AB: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Oatly AB: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 BFY Packaged Food Company Shares 2005-2009
Table 23 BFY Packaged Food Brand Shares 2006-2009
Table 24 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 25 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 27 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 29 Food Intolerance Products Company Shares 2005-2009
Table 30 Food Intolerance Products Brand Shares 2006-2009
Table 31 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 32 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009

Full Table of Contents is available at:
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Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books.  Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.  View more research from Euromonitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1009

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.