Trailer Manufacturer AFRIT Unveils its Successful Sales Strategy

Even in a recession, AFRIT has done better than most thanks to some positive changes within the company, with increased sales over the last few months.
Aug. 18, 2010 - PRLog -- (Norwich, UK)- We don’t need to tell you how difficult the global economic environment has made life. The recession, and the resulting reduction in demand for almost everything, has certainly seen some manufacturers buckle and creak under the strain.

However, that’s not true of trailer manufacturer AFRIT. It has done better than most thanks to some positive changes within the company, with increased sales over the last few months.

In an interview with Manufacturing Digital, AFRIT Sales and Marketing Manager Leon van de Wetering said that the downturn has given AFRIT the opportunity to grow its market share “as a premium supplier” in the transport industry, with the result of “increased sales and steady production the last few months”.

AFRIT side-tipper sales have increased considerably, while the demand for its standard trailer models has increased steadily as well, he said.

“Like everybody else, the recession has had a negative impact on the business, however,” van de Wetering explained. “But fortunately, due to our dynamic management team and swift decision-making, we made some positive changes and implemented them effectively in a bid to minimise material waste and increase efficiency in order to reduce costs.”

The firm also continued to focus on aftersales and maintenance support. “We were still giving the customer very good aftersales service even though the market was under extreme pressure,” van de Wetering said. “For most clients, aftersales support is one of the most important factors they consider before selecting a trailer manufacturer.”

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AFRIT (link) is a leading company in the design and supply of high capacity electric submerged arc smelting furnaces and complete smelting plants for the production of ferroalloys, base metals, slag cleaning and alloy refining.
It has a long and successful history in the ferroalloy industry and also designs and supplies equipment for material handling and pre-treatment, alloy conversion and refining, granulation of metal, matte and slag, furnace off-gas fume collection and treatment, treatment of hazardous dusts and wastes.

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