Hyundai Motor America and Hyundai Dealers in CT Use Facebook as a Marketing Tool

Aug. 18, 2010 - PRLog -- Milford, CT - Hyundai today welcomes 25 new Sonata drivers and will add 25 more late this month as part of its “Uncensored” Facebook campaign. Twenty-five consumers were given the opportunity to test drive the all-new 2011 Sonata for the next 30 days in exchange for their uncensored opinions, which they will share via Hyundai’s social media channels, including the Hyundai Facebook page. Another 25 consumers will be selected on Aug. 30, resulting in a grand total of 50 new Sonata drivers, each of whom will be providing commentary about their experience. The chosen participants will be compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.

Key Hyundai, CT's Hyundai dealer, has been running a similar viral campaign for the last month.  Key Hyundai, servicing Hartford Hyundai buyers and Milford Hyundai buyers through its two Ct Hyundai locations, is offering a iPad giveaway once it gets to 500 fans on its Facebook page.  "Facebook is a great way to get to know your customers.  To me, marketing has to be authentically you for it to work.  I am the one personally having the interactions with my fans and that authenticity comes through," says Jill Merriam, owner of Key Hyundai.  You can become a friend of Key Hyundai and automatically enter to win the iPad by visiting http://www.facebook.com/keyhyundai

Hyundai's promotion expands Hyundai’s “Uncensored” advertising campaign, which shows real-life consumers testing Hyundai vehicles and providing their feedback. The Sonata Uncensored experience takes the campaign one step further by allowing the 50 Sonata drivers to interact with car shoppers through a full range of social media channels.

“Unfiltered consumer response to Hyundai products is one of the most powerful tools that affect opinions about the brand,” said Chris Perry, vice president, marketing communications, Hyundai Motor America. “The ‘Uncensored’ campaign started with traditional advertising and has now progressed to include a full range of online channels, allowing consumers to speak directly to peers about their experience with the car.”

The all-new 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai’s strong value proposition. The 2011 Hyundai Sonata has been a top seller to CT Hyundai buyers.  The Sonata launched with a new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission, delivering class-leading fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard. This amazing gas mileage is important to Hartford Hyundai buyers and Milford Hyundai buyers due to all the traffic and long commutes in Connecticut.  

The all-new Sonata raises the bar when it comes to features and technology offered within the midsize car segment. In addition to standard XM Satellite® radio, the Sonata boasts segment-first standard Bluetooth® hands-free phone system, available HD Radio Technology™ with multicasting (allowing the broadcast of alternative side-band content on HD stations) and heated front and rear seats. The Sonata is also the first vehicle in its segment with advanced touchscreen navigation available on all trim levels.  The Bluetooth® hands-free phone system is especially important to Connecticut Hyundai buyers because of the hands free law in Connecticut.  As you drive the Connecticut roads, you'll see public service billboards stating, "phone in one hand, ticket in the other."

Coming later this year, Hyundai will offer consumers Turbo and Hybrid versions of Sonata.  The turbocharged 2011 Sonata 2.0T produces an unprecedented combination of segment-leading fuel efficiency and power – with an estimated 34 mpg highway rating and 274 horsepower. The Sonata Hybrid features Hyundai’s breakthrough Hybrid Blue Drive architecture and will deliver a projected best-in-class highway fuel economy of 39 mpg, while also offering outstanding estimated city fuel economy of 37 mpg.  Many New England Hyundai buyers are concerned about the environment and concerned about protecting our beautiful natural resources in New England.  The 2011 Hyundai Sonata Hybrid will be a real winner for Connecticut Hyundai buyers.

In order to extend the “Uncensored” experience to all consumers, Hyundai will be holding ride-and-drive events spanning from coast to coast during August, September and October. Each event will feature a video booth where consumers can film their drive impression and post video directly to their own Facebook page.  The closest "uncensored" experience for Connecticut Hyundai customers will be at the Nassau Coliseum on September 18-19.  You can learn more about Ct Hyundai by visiting http://www.keycars.com.  For more information on the 2011 Hyundai Sonata in Ct, http://www.keyhyundaihartford.com/manchester-new-hyundai-...


About the Companies:

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

KEY HYUNDAI

Key Hyundai is Connecticut's largest Hyundai dealer with locations in Milford, CT and Manchester, CT.  Key Hyundai of Manchester services Manchester Hyundai buyers, Enfield Hyundai buyers and Hartford Hyundai buyers.  Key Hyundai of Manchester offers Ct used Hyundais as well as new Hyundais.  Key Hyundai of Milford services Milford Hyundai buyers, Westport Hyundai buyers, Bridgeport Hyundai buyers, Fairfield Hyundai buyers and New Haven Hyundai buyers.  Key Hyundai of Milford also offers Milford used Hyundais in Ct as well as as new Hyndais in Ct.

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About Key Hyundai: Key Hyundai owns two Hyundai dealerships in Connecticut. Key Hyundai of Manchester is located at 21 Hartford Tpke, Vernon, CT 06066 and services Hartford Hyundai buyers, Enfield Hyundai buyers, Manchester Hyundai buyers and everyone in between. Key Hyundai of Milford is located at 566 Bridgeport Ave, Milford, CT 06460 and services Milford Hyundai buyers, Westport Hyundai buyers, Bridgeport Hyundai buyers, New Haven Hyundai buyers and everyone in between. As CT's largest Hyundai dealership, Key Hyundai offers the largest selection of Hyundai Sonatas in CT, Hyundai Tucsons in CT and the full Hyundai lineup. Key Hyundai, CT's used car dealership, also has a huge inventory of used cars, including many used Hyundais in CT. Key Hyundai's Drive Worry Free at Key program offers free tires, free engine guarantee and a free battery guarantee for life. Key Hyundai offers great value to all CT Hyundai buyers from the cash buyers through to the bad credit buyer in CT