Aug. 15, 2010 -
PRLog -- Reputation management is, and always has been (even before the internet was around) entirely based on maintaining a positive feedback loop between a business and its market. If a business can listen to its customers, then act proactively upon the feedback they receive, and then gather information once again – and continue this process in an ongoing “loop” – then they can be confident that they are keeping abreast of what their industry needs to be doing. This is constant market research, and it is essential for maintaining a reputation as a business that produces a great quality service – regardless of how the definition of “great” might change. By doing this, it is possible to please the majority of your market, and although you will never be able to please all of the people all of the time you can consider yourself successful if most people are satisfied with what you have to offer. When a bad review does occur, you can generally be confident that the generalised good feeling about your company will drown out the fewer disaffected voices. Unfortunately, the internet changes the state of play a bit – because the power of a single angry voice can easily become more powerful than many happy voices through the media that the internet provides. For example, people are unlikely to write a blog entry about how pleasant your company is (unless you pay them too) because people will write blog entries about things that get them riled up. An angry blogger can be a force of nature, and a poor opinion of your business could easily be sent rippling across the whole of the web unless you know how to deal with your criticism. Through vigilant reputation monitoring, you can become aware of the times at which you receive bad reviews and, using a decent knowledge of SEO, can make sure there are plenty of good reviews to balance out the bad and preserve your online reputation.
Here’s the easiest way to do it. When you realise that your online reputation has taken a knock (and if you are doing proper reputation monitoring, or getting a reputable reputation management specialist to do it for you, you will know), find some positive reviews you have had in the past – or get some new ones written. When you publish these on article sites, blogs and review sites (and even on your main business site if you want to) you’ll obviously be in direct competition to the article that was tarnishing your reputation. If you get enough positive reviews out there, Google’s new “Caffeine”
indexing system – which favours more recent content – will start to list your more positive reviews above your negative ones.
Reputation management is, above all else, about reputation monitoring. Constant vigilance will tell you when you need to find some positive reviews to publish, and staying on the ball will ensure that potential customers aren’t discovering that your most recent review was a negative one. Remember – your online reputation is becoming increasingly valuable. Keep it safe.
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