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Follow on Google News | Learn How to Implement an Internet Marketing Strategy that Uses Free Content to Drive Online TrafficContent producers and online publishers can utilize this modern Internet Marketing Strategy from Mequoda Group to reach niche markets while growing a fan base.
By: Christopher Sturk Free content can come in the form of email newsletter subscriptions, special website access, eBooks, blogs, web feeds, audio podcasts or video pieces. Some of these mediums may evolve further as new media-rich technology is developed and released. Offering free content through various media sources, both free and paid, helps to attract visitors to content provided by the publisher. When visitors enter the website, regardless of the landing page used, they should be provided the content and offered a free product, or multiple free products in exchange for their email address. This marketing method allows the website visitor to experience the content and products from a company before ever being asked for money. The free relationship will continue and grow. During future email correspondence the email recipients may then be offered additional products that cost money. All content producers who want to create strong relationships within their community should utilize this modern Internet marketing strategy. To learn more about this modern Internet marketing model and how to transform your publication into a niche media empire, start with Mequoda Group's free 256-page Internet Marketing Strategy for Publishers eBook. To receive a free digital copy of Internet Marketing Strategy for Publishers visit http://www.mequoda.com/ Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services. # # # Mequoda teaches best practices in online publishing and marketing. In-depth research and best practice guidelines are available through a free email newsletter and blog, webinars. seminars on CD, a membership website, live events and professional services End
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