University College offers strategic social media course with Mike Hanbery of Hanbery Marketing

Aug. 12, 2010 - PRLog -- Social media marketing is today’s most talked about and least understood strategic marketing tool. How does a small nonprofit’s approach to social media marketing differ from that of a large company or an entrepreneurial startup? Does social media level the competitive playing field or widen the gap? Why are “culture” and “social capital” important in this environment? Why is this popular social trend also plagued by an abundance of overthinking and just plain nonsense?

The Enrichment Program at University College has enlisted Mike Hanbery, founder and principal of Hanbery Marketing, a social media marketing firm, to sort it all out. Focusing on Facebook, LinkedIn and Twitter, learn how experts use these tools to their advantage and explore the same strategies for your business or organization. Create realistic marketing goals that are appropriate for social media, and discover tools and tactics for creating and optimizing your own online social networking assets. Join a permanent LinkedIn Group created by your instructor exclusively for students and alumni of this course. A laptop is recommended for the final session featuring hands-on application of your newly-acquired knowledge. Come away with a new understanding of how social media marketing can make “cents” for you and your business now and in the future.

The Enrichment Program connects the intellectually curious adult to DU's outstanding faculty, facilities and programming and Denver's rich cultural community. Through noncredit, short courses, lectures, seminars and weekend intensives, you can explore a wide range of subjects: from history and contemporary issues to science, literature and the arts -- without the pressures of exams, grades or admission requirements. This timely, four-session course will be held on Tuesdays, from 6:30-8:30 pm, on September 14, 21, 28, and October 5, 2010, in Sturm Hall, 2000 East Asbury (on the DU campus). The course cost is $175.

Mike Hanbery, MBA, DU alumnus, founder and principal of Hanbery Marketing, Social Media Professionals, a strategic marketing firm specializing in social media. To learn more, visit http://HanberyMarketing.com.

To register and for more information on the Enrichment Program at University College, please call 303-871-2291, or visit http://universitycollege.du.edu/enrichment.

About Hanbery Marketing: Hanbery Marketing is a strategic marketing firm based in Centennial, CO, specializing in Internet marketing, social media and PR. Mike Hanbery is a professional speaker on marketing and social media. Mike is a 20-year veteran of marketing, media and business development. He holds an Executive MBA and BA in Mass Communications from the University of Denver.

About University College: University College is the award-winning provider of adult education at the University of Denver. University College offers master’s degrees in nine different areas, over 30 certificates, and various lifelong learning courses in the following areas:

•   Master of Applied Science in Environmental Policy and Management
•   Master of Applied Science in Information and Communications Technology
•   Master of Applied Science in Security Management
•   Master of Professional Studies in Healthcare Leadership
•   Master of Professional Studies in Leadership and Organizations
•   Master of Professional Studies in Organizational and Professional Communication
•   Master of Professional Studies in Strategic Human Resources Management
•   Master of Liberal Studies in Arts and Culture
•   Master of Liberal Studies in Global Affairs
•   Master of Science in Geographic Information Sciences

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Hanbery Marketing is a strategic marketing agency specializing in Internet marketing, social media and PR. Mike Hanbery, MBA, is a professional speaker on marketing and social media.