A/E Firms Shying Away From PR, ZweigWhite Survey Finds

Aug. 11, 2010 - PRLog -- WAYLAND, MA —Fewer A/E firms are sending press releases, according to ZweigWhite’s 2010 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms. Only 70% of the firms surveyed report sending press releases, a decline of over 10% from the same survey conducted in 2009. The latest edition of ZweigWhite’s Ready-to-Go AEC Press List offers hundreds of press contacts to get firms back on track with their public relations efforts.

The swift adoption of new technology and the prevalence of social media could be taking priority away from traditional press releases. Firms that did not adjust the way they produce and distribute press releases for the new online world have most likely found their press releases ineffective— and decided to stop sending them at all.
But, if anything, building a strong press list and sending press releases can help A/E firms even more in today’s online environment. The Internet offers more outlets for broadcasting press releases— many of them free of charge— and comprehensive online tools for tracking the results of those press releases.

Ready-to-Go AEC Press List, 2010-2011 edition offers practical advice for how to write effective press releases for online publication. A new “Blogs & Social Media Groups” section along with “100 Must-Follow AEC Twitter Accounts” list will invigorate your firm’s press list and bring it into the 21st century. The publication also comes with corresponding Excel files for easy importing into your firm’s existing press list.

To order a copy of ZweigWhite’s Ready-to-Go AEC Press List, 2010-2011 edition, visit  http://www.zweigwhite.com/zw-745.aspx.

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About ZweigWhite: ZweigWhite is the nation’s leader in enhancing business performance for architecture, engineering, and environmental consulting firms. The ZweigWhite team consists of experts in strategic business planning, business valuation, ownership transition, human resources management, finance and administration, mergers and acquisitions, market research, marketing, project management and project delivery methods who collectively produce a comprehensive suite of products and services, including newsletters, industry reports, executive training, business conferences, and advisory services covering virtually every aspect of firm management. The firm is headquartered in Wayland, MA, with additional offices in, Chicago, IL, Durham, NC, Fayetteville, AR and Washington, DC. The ownership of ZweigWhite are investors Eli Global and BIA Digital Partners, and management including Mssrs. Zweig and Friedrichs.