Growing Grass Roots, Online | Wainscot Solutions

Aug. 10, 2010 - PRLog -- Contact: Jennifer Brabson
Wainscot Solutions
Phone 860.354.3638
Fax 203.702.5269   143 West St.
Unit G
New Milford, CT 06776
www.wainscotsolutions.com   

PRESS RELEASE

For Immediate Release:


Growing Grassroots, Online

Online communities are growing faster than we can count. From Facebook to Twitter the revolution is far from over. Businesses that want to get ahead need to know their place in creating discussion and personality in a world of ever changing technological marketing. Wainscot Solutions has done just that, they’ve grown their grassroots, online.  

A little over a year ago Michael Yedowitz his business partner and wife, Lisa, both owners of Wainscot Solutions in Fairfield County, Connecticut took on a new marketing tactic realization. In a world of ever changing technology, of here today gone tomorrow marketing fads the couple decided to jump out on a virtual limb and join a new marketing online community.

To the business savvy couple, this was just one more obvious step in the direction of brand recognition. Not only is Wainscot Solutions a place where you can find affordable and custom made wainscoting products, but it’s a company that is involved in the community and versed in making a change. Because they have always been involved in their own community of Bridgewater, CT where their three boys ages 9-13 are growing up they decided to take the same approach with their wainscoting business; online.

Wainscot Solutions became the first client of Design Sherpa, an online community of business owners. The purpose was initially to blog about the business, post about the benefits of pre-assembled delivered ready-to-install wainscoting and to create brand awareness not only on a local level but a national and global one. But somehow in sheer coincidence they found themselves becoming the persona of Wainscot Solutions, to their viewers. They started to become real people instead of just a business.

Their blog http://blog.wainscotsolutions.net shares the same site name as their website, http://wainscotsolutions.com – there are many similarities and some stunning differences.
Both sites intended goal is to spread brand awareness and conjure business. However, the personality of the company and the employees of the company are more apparent in the blog. Here you will find how-to videos, forums for customers or anyone looking for remodeling advice to come and create a voice, or simply be entertained. Being able to ask questions about the product, chat with the owner, Michael and see samples after samples of real-life homes has further significance than a company that is just a name and a brick and mortar. Sometimes it’s not all about the money, it’s about whom you touch and how it will affect them later.

Businesses need to stand together, bounce ideas off of one another and play key roles in cross promoting in today’s tumultuous economy. If one of us fails, we all fail and online communities bring those ties closer together. Communities of business owners, big and small can stand together and make a difference. Check out their “Our Friends” section on their blog. Here they have essentially created a “Best of the Best” community for architects, interior designers and contractors alike, where online recognition may not have been readily available.

Blogging has changed the face of many businesses and Wainscot Solutions has taken that step in becoming a household name for online efficacy. They now have readership in more than 47 countries and are being recognized by some of the most popular do-it-yourself, home remodeling and interior designs bloggers out there as a key player in this new community we call blogging.


For more information about Wainscot Solutions, Michael Yedowitz, and the online community, please contact Jennifer Brabson at 860.354.3638.

Jennifer Brabson
Director of Interactive Marketing
Wainscot Solutions
860.354.3638
Jennifer@wainscotsolutions.com
http://www.wainscotsolutions.com
http://blog.wainscotsolutions.net



This business provides Wainscoting and Interior Home Remodeling products and services. Specializing in: Custom wainscoting and cabinetry, Interior Design & Decorating Consultation, Creative Wall, Ceiling & Cabinet millwork.

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Contact: Jennifer Brabson
Wainscot Solutions
Phone 860.354.3638
Fax 203.702.5269 143 West St.
Unit G
New Milford, CT 06776
www.wainscotsolutions.com

This business provides Wainscoting and Interior Home Remodeling products and services. Specializing in: Custom wainscoting and cabinetry, Interior Design & Decorating Consultation, Creative Wall, Ceiling & Cabinet millwork.

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