Literary Consultancy Boosts Business and Develops Written Strategy for Local Companies

Aug. 10, 2010 - PRLog -- Contact:
Kevin Clark
Grammar Chic, Inc.
(803) 831-7444   
kevin.clark@grammarchic.net

Literary Consultancy Boosts Business and Develops Written Strategy for Local Companies

Lake Wylie, South Carolina, August 9, 2010--

In today's economy, it is the clever business owner who gets the upper hand in the marketplace. While there are reports the economy is on the mend, an air of uncertainty is still present and many people are wondering what can be done to make their companies more competitive and get noticed.  After all, competition is fierce, it is the well-organized and forward thinking company that will not only have the ability to attract new customers, but also retain them.

Grammar Chic, Inc., a full-service literary consultancy based in Lake Wylie, South Carolina, is helping local businesses get noticed. Grammar Chic (pronounced she-eek) helps a company hone their message and develop the content that helps attract new clients as well as target prospects with a message developed around particular needs.  The consultancy works to create a customized strategy for each of their clients that helps prepare highly focused, engaging and professionally laid out marketing, website and advertising copy; inevitably, allowing businesses to outsource an administrative writing task that not only adds value but also helps business owners gain a competitive advantage in their perspective market.

Grammar Chic, Inc. was founded by company president Amanda Clark in 2009.  A former member of Corporate America, Clark decided to launch her own company after experiencing cutbacks and takeaways at her former firm.

"When I started the company, it really was about the fact that I wanted to incorporate something that I loved doing, namely writing and creating, and combine it with the business acumen that I was able to establish over the past decade working for big corporations.  Furthermore, when I look what I have built, a client list of over 300+ customers, as well as looking at revenue projections that are quadrupled over year one, I know there is a huge need for this type of service," stated Clark.

Indeed, the full offering provided by Grammar Chic, Inc. ranges from publishing consulting and manuscript assessments catering to authors and creative writers, to highly specialized and developed white papers, technical writing, and marketing strategy geared at the business community.

"Starting out, I focused on the creative writing piece.  But I noticed a shift and more business people were coming to me for help.  They wanted their company-specific documents revamped, they wanted to learn about ways to direct more people to their websites, they wanted to get their businesses noticed, but they didn't have the time to do it themselves," added Clark.  "After all, while a company might depend on great marketing material or web copy to attract customers, the development and writing of the material is usually left to the business owner and this could never be considered a revenue generating task."

Recent reports indicate there is a movement amongst the best business owners towards value-added outsourcing.  Essentially, the contracting and hiring of an outside firm to provide a specialty service enables a business owner to focus on their core competency and allows the individual to better focus their time which could be on sales, operations or another task that contributes directly to the bottom line.

Kevin Clark, Director of Sales and Marketing for Grammar Chic, Inc., stated, "The service that Grammar Chic provides is really about freeing up a business owner's time.  When contacted by a company looking to better their message, the ambiguity and the confusion is taken away from the person in charge of doing that task.  We all know business owners wear many hats, and writing creative and colorful marketing content is not everyone's forte.  That's where we come in."

With clients around the world and in many different time zones, Grammar Chic is interested in continuing to help local businesses improve their productivity and their profitability, which will only help the economy in the Carolinas.  Furthermore, the company is interested in establishing relationships with other like-minded business owners who don't see this current economy as a bane, but rather as an opportunity for boom.

"The glass can be half full, or half empty.  We happen to see it as half full.  We have been able to add jobs in the past year, have started a payroll and have seen a definite interest in what many might consider a luxury service.  However, we also choose to believe that it is the smart businesses that are approaching us.  They know they are good at one thing and we are good at another.  When that type of attitude is out there, I believe there is real reason to believe that this economy is turning around," stated Clark.

ABOUT:

Grammar Chic, Inc. is a Lake Wylie, South Carolina-based literary consultancy working with authors, publishing professionals and business professionals on the development of written word content.  Founded in 2009 by president Amanda Clark, the company works globally and locally on a variety of specialized projects in varied industries.

For more information or a sample copy, contact Kevin Clark, Director of Sales and Marketing, at kevin.clark@grammarchic.net or call (803) 831-7444. Grammar Chic, Inc. is online at www.grammarchic.net.