Sony targets 100 Crore turnover from Kerala this Onam season, plans marketing investment of 5.5 cr

Aug. 10, 2010 - PRLog -- To consolidate its position as the absolute No. 1 Consumer Electronics brand in Kerala, Sony India has set a target of 45% growth for Onam in FY10. After achieving a robust turnover growth last Onam, Sony has targeted sales revenue of Rs. 100 crore this year. Much of the success in achieving this growth will be a result of Sony’s aggressive customer focused strategy in categories such as BRAVIA LCD TVs, Cyber-shot cameras and Home Theater systems. The marketing division has set aside a budget of Rs. 5.5 crore, which would be divided among marketing activities like ATL advertising, BTL promotions, Shop-Front and Outdoor activities.

To add zing and cheers to the festivities of Onam, Sony India has announced wide range of consumer promotion offers for their product ranges - BRAVIA LCD TV’s, Home Theatre Systems, Cyber-shot Cameras, Handycam, Playstation & Blu-ray Disc Player. Introducing a very innovative offer on BRAVIA, Sony India will provide *FREE Sony Cordless/Wired Headphones / 4GB USB plus complimentary installation at home, on purchase of select BRAVIA models. To make an absolute theatre experience a reality for masses this festive season, Sony has introduced the *Home Theatre Combo Offer which extends discounts upto Rs. 4000 on combined purchase of any BRAVIA LCD TV along with select Home Theatre systems. The scheme also offers Free HDMI cable and Installation service along with purchase of Home Theatre System. On the purchase of Sony Blu-ray Disc Player, customers get 2 Blu-ray titles of Michael Jackson’s “This is It” and “The Last Legion” completely free of cost. To ensure that all these offers are light on the customer’s pocket the payment procedure is made convenient and affordable by Zero Percent Finance Offer with 12/4 EMI scheme and Zero Processing Fee. Sony is offering attractive EMI offers on Select Credit Cards as well.

Cyber-shot category has also extended its product line-up with the introduction of the ultra compact S, W & H series with Innovative Sweep Panorama feature. To derive more value for money, the consumer can chose any camera from the Cyber-shot range of  22 models starting at a special Onam price of Rs. 5,990/- and avail of the offer of a bundled 4GB Memory Card and a Free Carrying Case during the festival of Onam. Several models of Cyber-shot are being provided with special reduced prices for Onam. Additionally, Sony has also introduced new Handycam models at extremely attractive prices starting at Rs. 14,990/- bundled with a Free Carrying Case which is sure to capture the audience’s attention.

Also to engage the youth in some serious gaming action this Onam, Sony India is giving away popular games like Desi Adda and God of War free with PS2 and PS3 respectively, starting at Rs. 5,990/-. With the PSP range starting at Rs. 9,490 – it comes in 4 exciting colors of Pearl White, Blossom Pink, Radiant Red & Black – the consumers can enjoy Loco Roco & Daster games free of cost.

Sony India has also introduced at this occasion Walkman at a special Onam price of Rs. 2,890/- , 5.1 Channel Speaker System at a special price of Rs. 4,990/- and VAIO notebooks at starting price of Rs. 22,990/-.

Buoyed by the aggressive pace of growth Mr. Sunil Nayyar, Senior General Manager Sales, Sony India said, “The festival of Onam brings with it a lot of excitement and joy and Sony India believes in celebrating the festivities of life with their valued consumers. Kerala is very special to Sony and we keep on introducing lucrative promotions for consumer here. Our recently concluded FIFA World Cup promotional offer received a very good response from the consumer. We sold more than 10,000 BRAVIA units and achieved 37% market share in the LCD segment”

*The USB/Headphone offer with BRAVIA and Home Theatre Combo Offer are valid from 25th July to 5th September 2010. All other offers are valid till stocks last.