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Prentice Hall Challenged With A New Business Model
Disruptive Publisher BookBoon Challenges Prentice Hall With A New Breed Of Business Books This Summer.
"Quite frankly, it's time for a new breed of business book" said Edward A Blake, BookBoon's U.S & U.K Marketing Manager. "A book that can be downloaded at the departure lounge and read cover to cover on the short-haul plane journey. A book that can be used to help train every member of staff, for absolutely no cost. In short, a business book with a new business model."
Inspired by the huge success that their ad-supported Textbook & Travel Guide business model has had over the last five years, BookBoon has now turned its attention to revolutionizing the Business Book. With half of every third page reserved for an advertisement, BookBoon allows advertisers to reach their audience with a significantly higher impact than traditional media, all without weakening the reading experience. In fact, post-campaign effect analysis shows that on average, adverts within BookBoon's publications have a user recall rate of 52%.
As one owner of a Irish based SME said; "Although we would like to provide our employees with the necessary resources to continually up-skill, it would be expensive to do so for over 300 members of staff. Being able to access a range of high quality materials to improve the skills of my staff, without incurring any extra expense is a perfect solution."
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Bookboon.com was founded to take advantage of the new publishing possibilities posed by the digital age in Copenhagen, Denmark. Since 2005 the company has enjoyed phenomenal growth worldwide – placing it as the world’s fastest growing publisher.
Page Updated Last on: Aug 09, 2010