Prentice Hall Challenged With A New Business Model

Disruptive Publisher BookBoon Challenges Prentice Hall With A New Breed Of Business Books This Summer.
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Copenhagen - Copenhagen - Denmark

Aug. 9, 2010 - PRLog -- http://www. understands that busy business people dislike paying for long-winded books they hardly have time to read. That's why this September, are launching their Free Business Skills Book range. Free to download and averaging just 50 pages in length, they're ideal for people short on time. Plus, being Blackberry, SmartPhone & Laptop compatible makes them a breeze to read whilst commuting or on a business trip.

"Quite frankly, it's time for a new breed of business book" said Edward A Blake, BookBoon's U.S & U.K Marketing Manager. "A book that can be downloaded at the departure lounge and read cover to cover on the short-haul plane journey. A book that can be used to help train every member of staff, for absolutely no cost. In short, a business book with a new business model."

Inspired by the huge success that their ad-supported Textbook & Travel Guide business model has had over the last five years, BookBoon has now turned its attention to revolutionizing the Business Book. With half of every third page reserved for an advertisement, BookBoon allows advertisers to reach their audience with a significantly higher impact than traditional media, all without weakening the reading experience. In fact, post-campaign effect analysis shows that on average, adverts within BookBoon's publications have a user recall rate of 52%.  

As one owner of a Irish based SME said; "Although we would like to provide our employees with the necessary resources to continually up-skill, it would be expensive to do so for over 300 members of staff. Being able to access a range of high quality materials to improve the skills of my staff, without incurring any extra expense is a perfect solution."

# # # was founded to take advantage of the new publishing possibilities posed by the digital age in Copenhagen, Denmark. Since 2005 the company has enjoyed phenomenal growth worldwide – placing it as the world’s fastest growing publisher.
Source:Edward A Blake, Marketing & Partnerships Manager
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Page Updated Last on: Aug 09, 2010 PRs
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