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Gotanda Denshi: iPad in Japanese Business
“Recent research shows that the iPad is already being used in a wide range of industries and businesses, not only internally but also on the sales-floor to enhance customer service”
By: Bedi Lackmann
Countless articles reporting how many fortune 500 companies such as Wells Fargo, SAP, Mercedes-Benz, Tellabs and others are “embracing the iPad” gave us an overall insight in how the iPad is being utilized in business in the west.
But how is the iPad used for business in Japan, land of the rising sun and center of innovative technology?
“Recent research shows that the iPad is already being used in a wide range of industries and businesses, not only internally but also on the sales-floor to enhance customer service”, Kenji Tanaka, leader of an iPad solutions research team at Gotanda Denshi, said in a statement. “Targeted age groups range from elementary school kids to senior citizens.” Currently focusing on the clothing industry, Tanaka also sees great potential for the iPad to grow in the service and food industries.
Besides clothing stores, bridal services, hotels, restaurants, moving companies and museums are among the pioneers of making use of the iPad in customer service. Using gadgets such as the iPad Camera Connection Kit retailers now are taking the next step to customize their iPad services even further. “Letting customers see how products such as clothes, glasses or shoes will fit each individual comes in handy especially when serving customers who are in a rush, elderly customers or when having a broad variety of options.” “Living in an aging society, companies see a great client base for services aimed at senior citizens.”
“Leading software development firms in Japan now are looking into possibilities for Android tablets and their potential to replace the iPad in the future. Apple will definitely have to upgrade the next generation iPad to stay competitive and meet rising demand.”
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Originally established by Japan’s most successful Ecommerce firm Oisix, Gotanda Denshi Co.,ltd. is a Consulting Firm specialized in IT/Marketing/