fitformum Is Fashionably Fit Active Wear For Mum’s

Aug. 3, 2010 - PRLog -- Everything about fitformum is 100% Australian.

Conceived and designed by two mums and manufactured in Sydney using the highest quality Australian fabrics, fitformum maternity active wear not only looks fabulous, but is designed to show off mum’s beautiful shape while exercising.

Co-Director of fitformum Lynda Rosenberg says “fitformum knows that pregnancy is an amazing time, so we have designed pieces that are beautiful, practical, stylish and functional for the active mother-to-be. We’ve created the garments to be worn post pregnancy as well, as the tops and bottoms will return to their original shape so mums can wear them while getting back into form after baby is born.”

The fitformum tops and bottoms are made of 4 way stretch Supplex fabric. They’re lightweight, super stretchy and soft to wear making them ideal for all sorts of exercise including prenatal yoga and pilates.

The range includes versatile short sleeved, v neck and razor tanks, in beautiful flattering signature colours – royal blue, fuchsia and black with more colour choices coming and successfully steers away from tent-like outfits. fitformum pants are available in black in ¾ and full length styles.

The fitformum garments support mum as the baby grows and the fabric breathes naturally to keep mum cool during and after the pregnancy.

“We’ve completed thorough research in consultation with our panel of health & lifestyle experts and we’ve identified a trend that an increasing number of women exercise for the duration of their pregnancy. In line with this, we have acknowledged that these women need the right maternity exercise attire with comfort being an important element” adds Co-Director René Logan.

fitformum also understands that many women like to have a complete exercise outfit so have introduced a mid-winter ‘combo kit special’  containing your choice of short sleeved top (rrp $89) and long pant (rrp $119) normally $208 reduced to $159.

So from top to toe you will be stylish and supported throughout your whole pregnancy & afterwards, all at a realistic price. fitformum maternity active wear range is unique and affordable. Shop online at www.fitformum.com.au where you’ll find advice and tips from the fitformum team on how to achieve a happy, healthy pregnancy.

-ENDS-

Further information:
Please visit www.fitformum.com.au for further information regarding the product range and the fitformum’s healthy tips.

Brooke Simmons, Pursuit Communications  www.pursuitcommunications.com.au

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