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Business Plan: Building Brand Identity (An Indie Author's Advertising Plan)
Contemporary writer Jess C Scott’s 35-page business/advertising plan, on establishing brand identity.
By: Jess C Scott
SUMMARY: Contemporary writer Jess C Scott’s 35-page business/advertising plan, on establishing brand identity. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for an upper division business module. This plan also shows the opportunities that independent publishing offers, which traditional publishing does not.
The full plan is divided over eight sections – Introduction, Situation Analysis, Objectives, Strategy, Execution, Budgeting, Evaluation, and Conclusion.
PRAISE and REVIEWS:
“EXCELLENT work on your final project - one of the best I’ve seen…you are an excellent writer and I’ve really enjoyed having you in class. Your final grade on the project is 400/400 = A.”
— Advertising professor’s comments, May 2010
“Had my first YA novel with an agent at Trident Media Group last fall. She sent it to Harper Collins, and Penguin. Positive feedback, but no one bought…when I contacted my agent a couple months ago, she said she’s no longer with the agency…I never heard back. Your brilliant paper is helping me jump over the mental hurdle that is traditional publishing.”
— email from a reader/writer, July 2010
“The exact same thing is happening with film. You’re on the right track!”
—Su-An Ng, Designer / Animator / Filmmaker (won the 2nd Place Legacy Award at the 2010 Vancouver Women in Film Festival)
About her advertising plan on "establishing one's identity as an indie author," she says, "I got tired of waiting for agents/editors to help me take my work somewhere. So I decided to dive right into indie publishing instead (back in July 2009). It was nice formalizing an actual business plan I could put into use (and at the same time, submit for my Spring 2010 BUS 345: Advertising module)."
ABOUT THE AUTHOR:
Jess writes edgy/contemporary fiction, and is an English/Business senior at Adams State College. The 35-page plan was submitted as the final project for an upper division business module, which she scored full marks for. Jess has been published in numerous literary magazines and journals, such as Word Riot, Side of Grits, and The Battered Suitcase. She is getting ready to launch the first installment in a contemporary "seven deadly sins" series, in Fall 2010.
Jess C Scott
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Jess C Scott is an ambitious writer/artist/