Here Comes the Sun: ice cream van takes sunscreen campaign on the road

Welsh cancer charity Tenovus is using an eye-catching branded ice cream van for its summer health roadshow marketing campaign to raise awareness of the dangers of skin cancer.
By: Event Marketing Solutions
 
Aug. 2, 2010 - PRLog -- The specially branded vehicle, managed by mobile trailer marketing specialists Event Marketing Solutions (EMS) as an extension of its on-going work with the charity, is visiting summer family events across Wales throughout July.

Instead of ice creams, young volunteer staff will be offering advice and free ‘squeezes’ of sun cream to highlight the importance of protecting skin in the sun.

It is the latest in a series of mobile medical solutions from EMS for the charity. The company already operates a weekly mobile medical unit for chemotherapy on Tenovus’ behalf in South Wales.

"Skin cancer has more than doubled in the last 10 years and it is now the most common cancer in 15-24 year olds," explains Dr Ian Lewis, Head of Research for Tenovus.

"We all enjoy the sun, but it is vital that everyone not only uses sunscreen, but reapplies it regularly and covers up when the sun is at its strongest. This is a fun yet effective way of putting across a vital health message while people are out and about enjoying the summer weather."

"We are delighted to work with Tenovus on this innovative campaign to convey a health message that everyone needs to take on board," said Justin Isles, Client Services Director at EMS.

"As we know from our work on other campaigns, engaging with people face-to-face is a highly effective means of health promotion and we are sure the summer roadshow will be a success for Tenovus."

The Tenovus ice cream van will be at the following venues:
Royal Welsh Show - July 19-22
Trecco Bay, Porthcawl - July 23
Ponty in the Park - July 24
Big Cheese Festival Caerphilly - July 25

For more information visit us at http://www.eventms.com

# # #

EMS Healthcare is a division of Event Marketing Solutions (EMS), the UK’s leading provider of vehicle-based marketing roadshows, specialising in creating and managing face-to-face campaigns in the UK and Continental Europe. http://www.eventms.com


Media enquiries to
Ruth Devlin
Tel 07896 125764
email ruth@judgeandhoward.com

or
Kate Price at EMS:
Tel 0151 350 1509
email kate.price@eventms.com .
End
Source:Event Marketing Solutions
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Tags:Ems, Event Marketing Solutions, Mobile Medical Solutions, Mobile Medical Unit
Industry:Health, Advertising, Business
Location:Ellesmere Port - Cheshire - England
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