Strategic Growth Concepts Signs Author, Tony Rassini, & Firm, ‘4 Family and Child’ as New Client

Aug. 1, 2010 - PRLog -- SOUTHFIELD, MI – Strategic Growth Concepts today announced the signing of its newest client, Author Tony Rassini and his firm, ‘4 Family and Child’.  Rassini, author of the book “Dad, it’s time to tell the truth!”, has retained Strategic Growth Concepts to provide comprehensive marketing/public relations consulting, and social media strategic planning and implementation services.

Explains Rassini, “The book was fairly recently published and listed with the major online services, and we also finalized the development of our family-oriented training programs based on the book, so we’re now ready to begin getting the word out about both so we can start helping families.  We needed to identify a marketing firm with extensive background in marketing and social media so they can help us quickly build awareness and relationships.  When we saw previous work Strategic Growth Concepts had done for other firms, we felt they would be the right firm to really learn about our program and identify the best methods of reaching our target audiences.  We’re really excited to see where they can take us!”

Strategic’s services for Rassini and ‘4 Family and Child’ will include:  development of a comprehensive marketing/public relations strategy inclusive of social media marketing and other media useful in achieving direct sales of the book and generating participation in the firm’s training programs; development of a consumer interaction plan, a promotional program to increase awareness of ‘4 Family and Child’s’ new social media sites, methods for monitoring consumer social media engagement and more.

Strategic Growth Concepts CEO, Linda Daichendt, states “We’re very excited to be able to be able to assist Mr. Rassini and his company.  When we learned about his book and his personal journey in writing it, we immediately felt it was a story that needed to be shared.  We believe many families can benefit from his experience, and we’re honored to be selected to share his message.”

For additional information, contact Strategic Growth Concepts CEO, Linda Daichendt, at info@StrategicGrowthConcepts.com , by telephone at 248-470-3257, or via the company’s website at http://www.StrategicGrowthConcepts.com .

4 Family and Child CEO, Tony Rassini, is 53-year-old ,three-times married father of four, grandfather of two who went from owning a multi-million dollar corporation in the Detroit, Michigan area to totally broke. He has spent the last seven years of his life living in other peoples' basements and extra bedrooms, and has relocated across the country five times in an attempt to beat his personal demons and find a career thru which he could support himself and two of his four children who are still minors. His personal journey has resulted in the publication of the author’s first book, "Dad, It's Time to Tell the Truth" which serves as the inspiration for the family-oriented training program, “Our Family Plan” offered by Rossini’s firm, 4 Family and Child. Rassini can be contacted at Tony@4FamilyandChild.com, and the company’s website can be viewed at http://www.4FamilyandChild.com .

# # #

Strategic Growth Concepts, a division of DAIMAR Enterprises, Inc. is a Detroit area firm that provides consulting and training services to start-up, small and mid-sized businesses nationally in the areas of Start-up, Marketing, Operations, HR and Strategic Planning with areas of specialization that include: mobile marketing, social media marketing, and virtual events production. The firm’s CEO, Linda Daichendt, an award-winning blogger on the use of new media in growing a business, is a recognized business expert with 20+ years of corporate, small business and franchising experience. Linda can be contacted at linda@StrategicGrowthConcepts.com , and the company website can be viewed at http://www.StrategicGrowthConcepts.com.