Shiekh Shoes and adidas Proudly Present Battle Swagger 2010

A 3-on-3 B’Boy Competition Tour That’s Sweeping Across the West Coast
By: Supernova PR
July 30, 2010 - PRLog -- Los Angeles, CA - Shiekh Shoes and adidas have collaborated once again to host their 2nd Annual Battle Swagger competition tour where 3-member break dancing crews compete for a chance to win bragging rights and prizes. The competition scheduled to hit Las Vegas, Seattle, Sacramento, and Los Angeles, has gained much success and popularity among the local Hip Hop, Dance, and B’Boy communities.

The official sneaker of the Battle Swagger 2010 is the “adidas: Adi-Rise” which is available at select Shiekh stores and on The Grand Winner of Battle Swagger 2010 earns the city title and $1000 in addition to various gifts. The competition kicks off August 1st in Las Vegas at the Galleria Sunset Mall, followed by August 8th at Seattle’s Northgate Mall. Next the tour heats up the Shops at Florin in Sacramento on August 15th.  The last leg of the competition hits Los Angeles August 22nd at Westfield Culver City Mall. Each event is held at the local Shiekh Store and is all ages, as well as free admission. For each participating member there is free registration to sign up for the Battle Swagger 2010 competition.

This year’s hosts of Battle Swagger 2010 will be RJ Kool Raul (Supreme Soul) and RJ Rockadille (Super Cr3w), former cast of MTV’s hit TV Show, America’s Best Dance Crew. Three different renowned B’Boy dancers will judge each event, while live DJ’s will perform the musical selection. Exhibitions will be performed at each event, showcasing aspiring B’Boy talent.

An official 18 and over after party will be held for each city competition at local nightclubs featuring sounds by DJ Justyle (RAM Artist) with live performances by Loft24 recording artists and Shiekh Music’ Rip The Mic’09 winners A.D. and Nino Magzoon. A guest dj performance by Super Cr3w members Mike Murda (RAM Artist) and B’Boy Ben (RAM Artist) will top off a night full of celebration and giveaways.

To find out more about this event, please visit


August 1st – Las Vegas – Shiekh @ Galleria at Sunset (IN-DOOR)
Address: 1300 West Sunset Road • Henderson, NV 89014 (MAP)
Time: 1pm - 6pm
Judges: B’Boy Ben (Knucklehead Zoo / Super Cr3w), Steve (Knucklehead Zoo), Ricky (Knucklehead Zoo)
Sounds: DJ Kobra and Revenge
Exhibition: (Full Force/Footwork Fanatix/Jabbawockeez)vs. ATN (Battleborn)

August 8th – Seattle – Shiekh @ Northgate Mall
Address: 401 NE Northgate Way • Seattle, WA 98125 (MAP)
Time: 2pm - 7pm
Judges: Free (Circle of Fire), FeverOne (Rocksteady Crew), Mike Murda (Knucklehead Zoo / Super Cr3w)
Sounds: DJ Fish Boogie
Exhibition: Lil' Rock (Killafornia) vs. Macco (Rythmic Motionz)

August 15th – Sacramento – Shiekh @ Shops at Florin
Address: 7215 Stockton Boulevard • Sacramento, CA 95823 (MAP)
Time: 2pm - 7pm
Judges: Combo Mando (Outsiders), Kurt The Hurt (2nd Nature/Floweva), Swellz (Flexible Flav)
Sounds: DJ Chuy
Exhibition: Starvin Sa-Ewl (Squishy Docious) vs. Lil’ Jon (Footwork Fanatix)

August 22nd – Los Angeles – Shiekh @ Westfield Culver City Mall
Address: 6000 Sepulveda Blvd • Culver City, CA 90230 (MAP)
Time: 2pm - 7pm
Judges: Lil Bob (Groovaloos/Killafornia), Spee-D (LXD/Unique Styles), Casper (Boogie Brats/Zulu Kings)
Sounds: Frankie Flave (Killafornia)
Exhibition: VillN (Underground Flow) vs. Rion (Bang Uh Rang)


About Shiekh Shoes
Shiekh Shoes is a leading urban contemporary footwear and apparel retailer. Shiekh has over 110 stores across AZ, CA, NM, NZ, WA and TX delivering the hottest urban streetwear for Men, Women, and Kids. Shiekh carries top urban brands including Nike, Jordan, Creative Recreation, Converse, Adidas, DC, Lacoste, Reebok, Sean Jean, Timberland, Puma and more. Shiekh's exclusive line of women's footwear has been featured in magazines and TV including People’s Style Watch and Bravo’s Launch My Line. (

Press/Media Contact:
June Johnson / Supernova Public Relations

General Inquiries:
Dae Bogan / Shiekh Shoes

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Supernova PR is a boutique public relations agency located in Los Angeles, California. Specializing in lifestyle, fashion, beauty, hospitality, entertainment, and beverage public relations campaigns, our fresh-thinking approach gives our clients direct placements and features in the top print, television, and online media outlets.

We understand what it takes to create a meteoric rise for a brand. With vast industry experience, the Supernova Public Relations team works closely with national, regional and local media to provide unique press coverage for events and products, offering unparalleled exposure and branding to a nationwide and international audience.

Based in Los Angeles, California, Supernova PR is in the prime location for the fashion and entertainment industry, thus allowing us easy access to celebrities, stylists, editors, industry professionals, trendsetters, tastemakers, and trade professionals alike.
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Tags:Shiekh Shoes, Adidas, B'boy Competition, Event, Mtv, Super Cr3w, Supreme Soul
Industry:Entertainment, Event
Location:Los Angeles - California - United States
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