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Follow on Google News | Now Available: Standard Chartered Case Study: Charting New Mortgage TerritoryNew Financial Services research report from Datamonitor is now available from Fast Market Research
Scope * This case study analyses the key successful elements in Standard Chartered's mortgage offerings * The case study examines how the bank's mortgage offerings appeal to consumers so strongly * Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies Highlights Standard Chartered's FamilyLink products allows customers to maximize personal connections with family and friends - literally bonding family members together through the products, providing opportunities for them to help each other out, and with mutually beneficial results, too. Reasons to Purchase * Gain insight into the methods used by important industry players to give them a competitive edge * Identify the implications of changing consumer behaviours * Capitalize on the knowledge of experienced companies when entering a new niche or market For more information or to purchase this report, go to: - http://www.fastmr.com/ Report Table of Contents: DATAMONITOR VIEW 1 CATALYST 1 SUMMARY 1 ANALYSIS 2 Introduction 2 Standard Chartered's strength lies in it's diversity 2 Mortgage markets globally must be injected with some much needed innovation 3 Lenders must find new ways to address the needs of disadvantaged groups such as first-time buyers 4 Mortgages can be used as a weapon in the battle to build customer loyalty 4 The UK mortgage market has been battered by the credit crunch but there is scope for an increase in home ownership and mortgage penetration 4 Standard Chartered's FamilyLink series (LinkOne) has been innovative in helping increase affordability for first-time buyers 5 Standard Chartered also offer a wide range of flexible repayment options that go far beyond what is available in more developed markets 10 Standard Chartered's offerings cater strongly to the Individualism and Connectivity Megatrends 11 Individualism is key to the design of Standard Chartered's LinkOne mortgages 11 Connectivity is key to the popularity of Standard Chartered's mortgage offerings 11 Mortgages that enable third party contributions and guarantees could become the norm for first-time buyers in the UK 11 Increased repayment flexibility could appeal to those looking for a tailored product 12 Standard Chartered should not be complacent about its foothold in the Far East 12 APPENDIX 13 Definitions 13 The Datamonitor Financial Services Consumer Insight Megatrend Framework 13 Authenticity 13 Comfort 13 Connectivity 13 Convenience 13 Individualism 13 Wellbeing 13 Demographic Complexity 13 Financial Intelligence Complexity 13 Lifestage Complexity 14 Wealth Complexity 14 Methodology 14 Further reading 15 Ask the analyst 16 Datamonitor consulting 16 Disclaimer 16 List of Figures Figure 1: The bank has enjoyed significant growth year on year, especially so over the last five years 3 Figure 2: Since the mid-1990s the affordability of first-time mortgages in the UK has halved 5 Figure 3: First-time buyer deposits have sharply escalated since the late 1990s 6 Figure 4: FamilyLink's 'LINK EARN SAVE' message truly embraces the family values and generates benefits for both mortgage customers and their family members 7 Figure 5: Standard Chartered's FamilyLink series (LinkOne) has been innovative in helping increase affordability for first-time buyers 8 Figure 6: Customer testimonials attest to FamilyLink's popularity 9 Figure 7: Standard Chartered in Hong Kong offers several different options for repayment 10 About Datamonitor The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Datamonitor's market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment. View more research from Datamonitor at http://www.fastmr.com/ About Fast Market Research Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156. # # # Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available. End
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