Editorial Coverage, Video Fuels Operating Tax Systems Awareness Campaign

Niche tax outsource company, Operating Tax Systems, catches the attention of the trucking industry media after launching an editorial / video-focused marketing campaign led by franchise marketing agency, E.H. Anderson PR.
Al Uritis, CEO of Operating Tax Systems
Al Uritis, CEO of Operating Tax Systems
July 28, 2010 - PRLog -- WACO, TX and STOW, OH  – When Operating Tax Systems’ (OTS) chief executive officer, Al Uritis, began considering an editorial campaign for his company, he and a few on his team were skeptical that the media would be interested in his niche tax service.  But today, six months into the campaign, OTS and E.H. Anderson PR announce OTS’ story has indeed caught the attention of the trucking industry media.

Trucking trade publications have requested interviews or covered OTS including T3, Commercial Carrier Journal, Heavy Duty Trucking, Work Truck magazine, Fleet Owner, Inbound Logistics as well as several blogs. “And we have more to conquer on the editorial side as well as video,” said Liz Anderson, founder of E.H. Anderson PR.

OTS hired E.H. Anderson PR to lead the campaign after a Dallas-based OTS sales director learned of Liz Anderson’s media pitching skills; he recommended the franchise marketing agency to Uritis.

“Death and taxes are a necessary evil,” said Uritis.  “However, it appears we are on the same track for editorial coverage as E.H. Anderson PR’s former funeral client, for whom the agency secured dozens of stories.”

E.H. Anderson PR led Wilkirson Hatch Bailey’s PR campaign securing the funeral home editorial coverage in funeral trade publications, major business publications such as Smart Money, Southwest Airlines in-flight magazine, Spirit  and WFAA-TV Dallas.

“It took time and results to convince Al, but after we got up to speed on fuel tax, driver log auditing and the trucking trade publications, the campaign fell into place,” said Anderson.

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About E.H. Anderson PR
Serving organizations aiming to increase brand awareness, generate leads or strengthen credibility, E.H. Anderson PR secures news coverage for franchise and non-franchise clients who have a story to tell. Organizations chose E.H. Anderson PR over other (franchise) marketing agencies because of newsroom know-how, news reporter connections and Emmy-winning video shooting and editing. Client coverage includes "NBC Nightly News with Brian Williams,” WFAA, Wired, Entrepreneur and trade media.

About Operating Tax Systems
Founded in 1990 to serve the United States and Canadian trucking industries, OTS provides fuel tax, hours of service driver log auditing, licensing, permitting, tax recovery and consulting services. OTS’ exclusive RoadTax.net® service provides more than 60 management reports with unlimited customization. Whether electronic or paper-based, OTS works with any type of data saving both time and money for 70 percent of the top trucking companies.
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Tags:Franchise Marketing Agencies, Educational Video Presentations Texas, Ifta, Fuel Tax
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