Tanning Salon Specific Marketing at www.tanningmarketing.com

www.TanningMarketing.com offers tanning salon owners and managers a FREE Marketing Health Analysis and ideas for marketing their salon.
By: PDXdesigns Info Services
 
July 28, 2010 - PRLog -- www.TanningMarketing.com is a new website dedicated to helping tanning salon owners and managers better market their salons.

With the newest legislation passed imposing a 10% Tan Tax on all tanning salons it has been difficult for salon to make up for lost revenue. PDXdesigns, located in Portland, Oregon, launched the TanningMarketing.com website with theintention of offering salons a better view of the marketing climate and to help them get a hold of their businesses messaging.

"It's important to deliver a strong and consistent message to your customers and the public," remarks Gabe Storm, owner of PDXdesigns-  a full-service graphic/web/marketing/consulting firm, "there are a lot of salons out there and you really need to stand out of the crowd if you hope to secure your share of the market."

TanningMarketing.com offers tanning salon owners the opportunity to take a short survey of their current marketing efforts. The survey is then analyzed and suggestions are made based on the goals and budget of the salon. "This is a useful tool to help salons get a better understanding of what they could be doing to increase, or in most cases these days, retain their market share." Storm also notes, "We find that most salons are not taking advantage of all the free or low-cost marketing outlets that are available to them. I can name 4 things that a salon can do in one week that will dramatically increase their exposure to the public and they don't cost a dime!"

The only expense, in most cases, Storm points out is time. "I hear that a lot, people say they don't have enough time to actively keep up on their company's marketing but will schedule two meetings a week to discuss ads with local circular, coupon book or yellowpage vendors. Most of the problem is they don't know how to do it or they are not able to schedule themselves the time to do execute regular marketing activities."

With the new Tan Tax that was instated this Summer, it's been increasingly difficult for salons to keep existing customers coming in, let alone attract new ones. Even with more recent findings on the health benefits associated with indoor tanning and vitamin D, it has been a challenge for many of the nations nearly 40,000 tanning salons to maintain their businesses success. "There are a lot of negative forces at play here," Storm says "you've got the tan tax, a slow economic rebound, record unemployment and then the skin care lobbyists- which far outweigh the efforts of the individuals that make up the tanning industry."

PDXdesigns has been working with salons since 2007, introducing a tan specific package in the Fall of 2008. Offering such services as website design and development, email marketing, direct mail marketing, advertising design, brochures and printed goods, in-store ad design and much more, PDXdesigns has quickly become a resource for salons nationwide. Now with TanningMarketing.com PDXdesign plans to offer a wider selection of marketing products like iPhone and Android apps and in-store video displays.

# # #

About PDXdesigns: Located in Portland, Oregon - PDXdesigns is your one stop for all marketing and creative design needs. PDXdesigns provides complete marketing services from idea to execution. Offering custom graphic design and solutions tailored to meet your specific business needs. PDXdesigns can help create a consistent marketing package that will create a high branding impact and maximum support for any sales effort. PDXdesigns won't leave you out in the cold either. We can help you every step of the way with expanded services and regular marketing support to help you implement and keep track your company’s marketing activities. PDXdesigns offers complete support from web design to vehicle wraps, we handle it all! We take pride in our community and our work . Call us today and find out how PDXdesigns can help your business grow.
End
Source:PDXdesigns Info Services
Email:***@pdxdesigns.com Email Verified
Zip:97222
Tags:Tanning, Marketing, Tan, Salon, Tan Tax, Advertising
Industry:Beauty, Health, Marketing
Location:Milwaukie - Oregon - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
PDXdesigns.com News
Trending
Most Viewed
Daily News



Like PRLog?
9K2K1K
Click to Share