Online image is important for Manchester businesses

July 28, 2010 - PRLog -- Metropolitan city of Manchester has hundreds of small to medium size businesses based in and around Manchester, yet many of them don’t have an active online presents.

With 67 per cent of North West households having access to the Internet, a little below the UK average.  If your Manchester based business does not have an online presence your leaving a big gap in the market for your competition.

In a National statistics survey people were asked about their Internet usage and stated their reasons for Internet shopping. They included convenience, easy to use along with buying products not available in their area, so this can open your Manchester business up to sales from across the United Kingdom  or even the whole of the world.

Your online business image needs to reflect your offline activities and branding. Your website needs to have the same colour scheme, font and logo. A common problem when businesses take their first steps to online activities they don’t use their current brand identity and then they wonder why customers don’t come back to their site or make a purchase. Customers need to know that your website is really users, and not another business with the same name.

6 quick ways to improve your online presence -

   * Follow your traditional brand identity (colours, fonts, logo/slogan etc)
   * About you section, meaning potential customers can read about your business and link you with your established shop(s)/ or services.
   * Get your website optimized so potential customers can find you easily.
   * Testimonials - past customers comments on your products/services. This gives new customers confidence in your products/services.
   * Blog/News - a section of your site where you talk about whats new with your company, i.e. products, services as well as industry news.
   * Get networking - Social networking enables your customers to communicate with you and you to get their feed back .

If you would like a free website health check and some more pointers about how to improve your website. Please contact SEO Manchester specialists Angel SEO on 0115 966 7984 or email info@angelseo.co.uk.

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