Saraya selects contractor for its W Amman hotel mixed use tower in Abdali

Saraya selects contractor for its W Amman hotel mixed use tower in Abdali
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Dec. 2, 2012 - PRLog -- Amman, Jordan:Saraya Abdali Real Estate Investment Company, a subsidiary of Saraya Holdings, has commissioned the Amman-based Dubai Construction Company, a subsidiary of Dubai Contracting Company (DCC)to build a 78,000 sqmmixed use tower in Abdali, Amman's new downtownthat will help positionthe Jordanian capital as a regional business and tourism hub.

As part of the US$200 million project, the contractorwill build W Amman, a36-storey tower comprising280-rooms and42 exclusive serviced residences. The tower tops an 8-levelpodium accommodating the commercial modules (offices &and high-end retail) and the hotel’s amenities.

Starwood Hotels & Resorts Worldwide Inc., one of the leading hotel and leisure companies in the world, will launch its contemporary, design-led W brand in Jordan with the opening of W Amman. W Hotels currently has a portfolio of 43 hotels globally with plans to expand across primary cities in the Middle East such as Dubai, Abu Dhabi and Muscat.

Anticipated to open for business in 2016, the hotel will rise amidst the modern Abdali, Amman’s new downtown located near the Shmeisani business district. The hotel will be surrounded with tens of major public and private institutions including banks, hotels, hospitals, and residential areas. It also has access to the latest in international retail and food andbeverage outlets where the Abdali Boulevard offers indoor/outdoor entertainment and luxury shopping.In keeping with the brand’s innovative lifestyle positioning, W Amman will offer contemporary restaurant concepts and glamorous entertainment experiences, as well as a signaturespa, an outdoor pool, fitness center, and event spaces including a business center and banquet hall.

After the conclusion of a design competition where three renowned international architectural firms were invited, Saraya Abdali selected the concept design presented by Perkins & Will (P&W), themed after the unique architecture of the Nabatean city of Petra. The building’s architecture and style are inspired by the rock formations of Petra, a UNESCO World Heritage site and of the New Seven Wonders of the World.

Mr. Khalil S. Saket, GM, Saraya Abdali Real Estate Investment Company, said:
“The signing of this contract is a major milestone thatushers in an exciting stage in our business plans. This project is designed to provide world-class facilities to support Jordan's tourism and business growth.

We are pleased to entrust our development project to Dubai Construction Company, a Jordanianfirmthat enjoys the full support of its parent company, DCC, who have a proven track record to their credit in the UAE and are expanding further into the region. We look forward to starting construction in a few dnveq months' time."

Mr. Abdallah H. Yabroudi, CEO of DCC said:
“We are very happy to draw on our experience and rich expertise for the implementation of this prestigious project on behalf of Saraya, which will be a positive contribution to boosting world-class infrastructure for Jordan's tourism industry.DCC is committed to the achievement of the aspired goals of both companies, which will contribute significantly to the Jordanian economy at large.”

Mr. Anthony Ingham, Vice President, Luxury and Design Brands, Starwood – Europe, Africa & Middle East commented:
“Each W Hotel has a unique design personality inspired by its local context and brought to life through innovative design collaborations that fuse W’s DNA with what is extraordinary about the destination and its culture.  We look forward to working with Saraya and DCC in bringing W’s cutting-edge design to Amman and introducing a unique contemporary lifestyle to the city.”
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