RDF Unlimited Embraces Social Media For Marketing

July 27, 2010 - PRLog -- Social media is big. In fact, it's huge. And as a marketing tool, social media is becoming more and more apart of small business marketing strategies.

RDF Unlimited Concepts, a small corporate gift and promotional advertising company, is beginning to see the advantages of incorporating social media tools such as blogs, Facebook, Twitter, and Linked In.

"It took awhile to see the benefits of it, but our marketing experts were persistent with it and I now see the value that social media has for us as a small business", says Renee McDonald, owner of RDF Unlimited Concepts. "We use to rely simply on the old-school methods, but they just didn't seem as practical anymore."

With some statistics pegging about 75% of small B2B companies now using some form of social media as their marketing strategy, business that are not forming a presence online are truly missing out.

McDonald's first order of business was to get a blog up and running. "I had no clue what a blog was. To me it sounded foreign. But once I got the hang of it, the real challenge was finding content for the blog, not actually blogging itself."

RDF's blog, http://www.rdfunlimitedblog.com, has the beginnings of a great blog. It's simple, provides readers with valuable content, and is open to the public. "We like to help people and educate them about our industry. It's especially pleasing when we actually get to interact with others, customers or not."

With social media becoming more of a factor, McDonald is keen on keeping up with the trends. "I actually have an online dashboard that I look at a couple of times a week to catch up on what's going on in our social media channels. I admit that I don't participate and follow it as much as should, but I see that as a personal challenge for more room for improvement."

"Besides our blog, we offer people free downloads on our website (http://www.rdfunlimited.com/?cat=56). It was slow at first, but as our traffic grew, more and more people started downloading our white papers and manuals."

RDF Unlimited Concepts is a real-life case study for the effect of social media. After taking it slow, they have now built up a social media network that is far-reaching and an effective use of their marketing dollars.

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We are an ad specialty and promotions company, specializing in promotional items for marketing and PR.
Our webiste: http://www.rdfunlimited.com
Our blog: http://www.rdfunlimitedblog.com
Facebook: http://www.facebook.com/rdfunlimited