Cuba's Raul Castro Named to Top 50 Outsourcing Services Ranking

Castro Garners Recognition for His Influence Over Expected Opening Of Professional Services Industry of Cuba
By: Nearshore Americas
 
July 26, 2010 - PRLog -- The President of the Republic of Cuba won recognition in the Nearshore Americas' http://www.nearshoreamericas.com Power 50 Ranking for the high level of influence he has over the potential expansion of the professional IT and call center services market of Cuba.
Raul Castro is seen as the single most important influencer determining the pathway Cuba could take to attract investment from U.S. organizations seeking to leverage the untapped labor pool of the island country, said Kirk Laughlin, Editorial Director and Founder of Nearshore Americas http://www.nearshoreamericas.com.
The Top 50 Ranking, released in June, identifies individuals from across the Americas who have been key influencers in driving investment in many emerging economies across the Caribbean and Latin America.
"One of the most compelling reasons why an outsourcing player may take an interest in Cuba relates to the proportion of the population that works in services, which according to the CIA WorldFactbook amounts to 61%, roughly the same as Mexico & Chile, and only somewhat smaller than Argentina," said Peter Ryan, a call center industry expert and analyst with Ovum, in a recent commentary posted at Neashore Americas http://www.nearshoreamericas.com/is-cuba-poised-to-become....  He adds, "The most intriguing thing about the Cuban services workforce is the growing proportion that works in international tourism. This has led many individuals to take on significant training by foreign hotel operators and tour companies in order to bring their service skills to western standards."

Thousands of U.S. companies are currently engaged in outsourcing relationships in the "nearshore", relying on partners to deliver services like software development, infrastructure maintenance, IT help desk and also other functions like human resource support, research and development and loan collections, customer service and telemarketing. Although the Nearshore sourcing phenomenon is not new, several countries such as Honduras, Nicaragua and El Salvador have recently stepped up efforts to attract investment as they see wide ranging societal benefits from stable employment to higher wages.

Meanwhile in Cuba, the decision to establish a professional services industry is very much in the hands of Castro and a select group of senior bureaucrats. "For Cuba to emerge as a Nearshore delivery location of choice, significant philosophical changes will be necessary in terms of developing open democracy and a market economy, which are the precursors to high quality service delivery," noted Ryan.

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Nearshore Americas, launched in September, 2009, is among the world’s most popular media websites covering the outsourced services industry, based on web traffic. The brand investigates key trends driving the emergence of Americas-based investment and outsourcing, providing exclusive interviews and case studies, video reports and other features. The site is dedicated to providing valid, high quality analysis about developing successful partnerships in the region. The primary audience for Nearshore Americas includes C-level executives, investors and sourcing decision-makers. For further information, contact: Services@Nextcoastmedia(dot)com
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Source:Nearshore Americas
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Tags:Outsourcing, Latin America Outsourcing, It Outsourcing, Nearshoring, Cuba, Raul Castro, Embargo
Industry:Government, Travel, Research
Location:New Haven - Connecticut - United States
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