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Follow on Google News | MOTIF Modern Living (www.MotifFurniture.com) Wins National Retail PrizeBy unanimous vote of the judges, Austin based contemporary furniture retailer MOTIF Modern Living® (www.MotifFurniture.com) was the inaugural recipient of the ICON Honors for Innovation.
By: MOTIF Modern Living The ICON Honors are sponsored by the Gift & Home Trade Association, AmericasMart Atlanta and Home Furnishings News. They celebrate “extraordinary manufacturing, sales and retail achievement.” At MOTIF®, innovation begins with an inclusive and progressive work environment. Over 84% of its employees are women and/or minorities. The company has a “re-use or recycle” program and its flagship store in San Antonio is 100% wind powered. MOTIF® That innovative spirit extends to marketing. “The way that people shop has changed,” said MOTIF’s president, Steven Lora. “It’ Lora says that customers tend to pre-shop more than they used to, and compare the offerings of different stores. For this reason, MOTIF® continually improves its E-Commerce web site, www.MotifFurniture.com. The site was completely redesigned in 2010, and the company is currently working with a native speaker to translate it into Spanish. Globalization is a recurring theme at MOTIF®, where tweets are posted in at least a dozen languages. The company ships furniture and home accessories anywhere in the world. MOTIF® Today’s retail environment is challenging and fluid, and Lora says stores must either adapt or die. “Innovation is key. We are constantly coming up with new ideas, implementing them and evaluating them. Successful ideas are incorporated into our processes and the unsuccessful ones are replaced with fresh ideas. Innovation is an integral part of our company’s fabric, and we are honored to receive this national recognition for MOTIF® and thrilled to bring the trophy home to Texas.” # # # Modern Style. Modest Price.™ MOTIF Modern Living® offers contemporary furniture & home accessories at affordable prices. Shop online or visit MOTIF’s showrooms in Austin & San Antonio, Texas. International shipping available. End
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