Pet Industry Expert Offers Free Self-Assessment Tools

Successful marketing Strategist/Business Owner Vicki Lynne Morgan can help Pet Industry professionals maximize profits. From now until November 1, she is offering customized business self-assessment tools absolutely free.
By: Animal Brands/Diane Blaszka
July 21, 2010 - PRLog -- The fact that Americans spent $45.4 billion on their pets last year, despite a poor economy, proves that pet industry professionals have a golden opportunity for success.

According to pet industry expert and strategist Vicki Lynne Morgan, you can maximize that opportunity by asking yourself some key questions regarding your business. Morgan strongly feels that a simple, yet thorough, self-assessment is a starting point to creating an effective roadmap to success. From now until November 1, she is offering customized self-assessment tools to pet industry professionals absolutely free.

“I have a passion for helping pet industry businesses of all sizes thrive,” she explains. “Business owners get pulled in so many different directions that they often neglect to ask themselves key questions that are vital to defining their objectives and achieving their goals. My years of experience working with start-ups, manufacturers, distributors, retailers, veterinarians and service providers have taught me exactly what those questions should be.”

About Vicki Lynne Morgan

An entrepreneur for 35 years, Vicki Lynne Morgan helps small businesses sustain growth and profitability by leveraging their expertise with integrated consulting and strategic planning in core areas of strategic marketing, selling skills, customer experience management, and trade show/expo marketing. A life-long guerrilla marketer and sales professional, Morgan has represented 100 pet brands, including Jones Natural Chews, Safe Paw Ice Melter, The Kong Company, Cardinal Laboratories, Pet Factory, and Weaver Leather.

In addition to private consulting, Morgan is a speaker and presenter at H. H. Backer trade shows, NAPPS, ABKA, Pet Industry Advisory, American Small Business Development Centers, New Jersey Association of Women Business Owners, Women's Business Center (WBC), chambers of commerce, business associations, and corporations. She is also a counselor and teacher for the New Jersey Small Business Development Centers. Certifications include: Certification in Marketing & Sales sponsored by an ISO 9000 program, instructor for PSS-Professional Selling Skills, and Certified Guerrilla Marketing Coach.

The first woman to own a manufacturers' rep agency in the pet industry, Morgan is President of Animal Brands, a marketing, sales representation and consulting agency based in Califon, NJ.

Assessment Requests:
To request your free business self-assessment tools, call Morgan at 908-832-9557 or e-mail her at

To arrange an interview with Morgan, contact:
Diane Blaszka, 908-500-1847

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ANIMAL BRANDS is dedicated to perpetuating the enjoyment of pet ownership through education, marketing, and representation of innovative pet products offering unique benefits, excellent quality, superior performance, and value for consumers and sellers.
Source:Animal Brands/Diane Blaszka
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Tags:Animal Brands, Self Assessment, Pet Industry, Marketing, Sales, Consultant, Vicki Lynne Morgan, Pet, Business
Industry:Business, Marketing, Pets
Location:Califon - New Jersey - United States
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