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Jothy Hughes from N O W! Communications is starting one of the first 'pay on results' PR companies in Australia. There are no upfront costs, no retainers and no fluffy reports- it's literally results...or you don't pay.
By: Jothy Hughes, N O W! Communications
July 20, 2010 - PRLog -- Until I get you results…

N O W! Communications is launching an innovative business model, where companies only pay for Public Relations on results!

Monthly retainers will be nonexistent.

It will be a very simple formula- N O W! Communications will get a client coverage on TV or radio, in newspapers or magazines and if they don't…companies don't need to pay.

This new PR model will allow smaller companies to enter the PR market to build their business. They won't need to pay big monthly retainers, they'll simply just need to pay once results are achieved.

This new PR model is so flexible it can fit in with large corporations who already have an existing PR agency. The agency which the multinational company have employed can continue to build long term strategic plans while N O W! Communications work with them to gain instant coverage in their chosen medium.

N O W! Communications will work collaboratively with all companies-no matter how big or small they are- and there will be complete transparency in preparing prices for specific pieces of coverage.

All costs for each piece of coverage will be outlined initially and it really does become a win-win situation. The company gets the exact coverage they desire to fulfill their objectives.

There'll be no fluffy reports, no mention of "this coverage is in the pipeline" and no timesheets.

All companies will have different targets-ranging from community stories for small local businesses, editorial or product placement in high circulating magazines or newspapers or on television.

Goals and monetary rewards will be worked out on a bespoke basis for each and every client.

Small companies who haven’t used PR before, can try PR for the first time and they won’t lose out on start up costs, they will just pay when coverage appears.

This new way of PR for businesses comes with no risks…apart from the risk of getting coverage!

Clients who have already successfully used this new PR model include Christopher Hanna Hair, Phytologic, Direct Factory Outlet (DFO), Bumpology, Freestyla and Pharmacy Online.

If you want publicity for your brand or service, give N O W! Communications a call…N O W!

To interview Jothy Hughes on this Public Relations business model, which is one of the first of its kind in Australia, please do not hesitate to contact Jothy on 0423 491 808 or

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N O W! Communications is one of the only 'pay on results' PR companies in Australia specialising in getting clients coverage N O W! and getting celebrity's endorsements
N O W!

Jothy Hughes, of N O W! Communications has worked on brands in all industries such as food and entertainment- Byron Bay Beer, Sobo Bistro, China Grand and Lady Lux, health- Tony Ferguson Weightloss, Lemon Detox and Phytologic, technology- Samsung, LG and Telstra, fashion- True Religion Brand Jeans, 7 For All Mankind and Charlie Brown and sport- The Cronulla Sharks, The Central Coast Mariners and Greyhounds Racing NSW.

Together with this he has worked on consumer campaigns with celebrities such as Shane Warne, Erin McNaught, Laura Dundovic and Sugar Ray Leonard.
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Phone:+61 423 491 808
Tags:Jothy Hughes, PR, Public Relations, Pay On Results, Publicty
Industry:Consumer, Marketing, Media
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