New look for nearly century-old telecommunications company

July 20, 2010 - PRLog -- WAMEGO --  For close to a century Wamego Telecommunications has been serving the Wamego area.  In that time the company has experienced many changes, including expansion of some services into the surrounding communities of Belvue and St. Marys, as well as changes in technology and breadth of services offered.

This independent telephone company, which began in 1912, has added internet service, cable television, and mobile telephone service to their offerings.

For the last 15 years WTC has been using a logo featuring a desk telephone with handset, but with the additional high tech services the company decided, while it made sense to keep this logo for their basic telephone service, they wanted something new and fresh that would better represent the variety of services now provided.  

“Our centennial will be in February 2012 and we felt having a new logo would be a nice part of recognizing that,” Shawn Lane, marketing representative for WTC, said.   

So they turned to another locally-owned company to help with re-branding and creating a logo that would better reflect their commitment to being on the cutting edge of modern technology.

“Imagemakers is local and they do great work.  We’ve had a good working relationship with them for almost 10 years,” Lane said.

In fact, Imagemakers designs the WTC phone book cover every year and are presently working with the company’s IT department to redesign its website to enhance its functionality.

“We are familiar with the company and know they truly are cutting edge with some incredible services.  We are always happy to work with them,” Dan Holmgren, Creative Director of Imagemakers, said.

And the company is pleased with the new design, which features a graphic telecommunications signal or phone cord image spelling out the “W” in the company’s logo.

“We love it.  It pays homage to our telephone roots while modernizing a classic look.  We’ve received several compliments about the logo,” Lane said.

Lane also has praise for the ease he has found in working with Imagemakers.

“We are extremely fortunate to have such a capable design firm in our backyard,” Lane said.
Partially because they are in the backyard, Imagemakers felt a little extra pressure to produce a great brand for WTC.

“This was one of our most challenging design jobs.  Part of the pressure we felt is due to the fact that we live and work here and drive by WTC’s logo every day.”

But Holmgren and his team of designers love a challenge, especially when it involves a local business.

“Wamego is really an amazing place, with some very progressive businesses, like WTC.  We always hope to communicate that in a way that people and companies looking at this community can clearly understand,” he said.



For more information contact:  
Shawn Lane
785.456.1000  
slane@wtcks.com

Mary Foster
785.458.6888  
mary@imagemakers-inc.com

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