Fair Play in Practice – Top CashBack to the Rescue

July 20, 2010 - PRLog -- The collapse of Deal Group Media (DGM) an affiliate network that operates between retailers and cashback websites has alarmed many online shoppers, who are concerned that the cashback they were expecting will never arrive.

TopCashBack.co.uk has always promoted a policy of fair play and while under no obligation to do so, decided to honour the cashback due to its members and agreed to pay the expected cashback from their own funds.

Most cashback site members are unaware of the affiliate networks who operate behind the scenes to collect the commission from the retailer and forward it to the cashback sites.
Under the terms and conditions of cashback websites, commission received from affiliate networks is passed on to members, if no commission is received then no commission is passed on to members. Members whose cashback sites enforced their terms and conditions would be left with nothing, having in many cases completed a transaction on the basis they would receive a percentage of the purchase price as cashback.

Within hours of the news of DGM going into administration, many online forums were buzzing with alarm at the prospect that shoppers were not going to receive any cashback as a result.  

Top CashBack's prompt action – announced to members on its blog - has led to a wave of positive comments as well as a host of interactions from fans of the facebook page, all praising the company for its integrity. The company was the first of the major cashback sites to announce they would honour cashback transactions, in response to the news about DGM.

The Directors of Top CashBack were keen to point out that it was 'business as usual' and also that DGM going into administration had no impact on the many other affiliate networks that the company works with every day.

Oliver Ragg one of the Directors added “We felt that looking after our members was our first priority and we had to find a way to meet the cost of paying the cashback due ,  judging by the reaction we've received we know we made the right decision.”

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Online cashback website with half a million registered members and over 2,200 affiliated merchants, the UK's most generous cashback website, free to join and simple to use.