TSG Unveils Innovative SMS Service

SCITUATE, Mass., July, 2010 -- TSG Global unveiled TSG TextTalk® SMS, a fully integrated voice, fax and SMS service designed to compete with or even replace Short Code applications, at the 2010 Interactive Intelligence User Forum.
By: Robert White - Vice President Emerging Markets
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July 19, 2010 - PRLog -- TSG, an Interactive Intelligence partner, exhibited at the event to educate the more than 500 attendees on how the emergence of SMS texting will change the way in which American businesses communicate with their customers, vendors and employees. TSG predicts SMS will continue to gain momentum as businesses from all over North America rush to implement new SMS initiatives.  TSG’s TextTalk ® SMS is a "one-stop" voice enabled alternative to SMS Short Code. It allows for a complete delivery system, providing the "ultimate" combination of voice, fax and SMS on a virtual or existing telephone number (DID).
According to Noah Rafalko, CEO and co-founder of TSG Global, Inc., "Our SMS offering supports 160 characters for both send and receive, adhering to the industries standard for character length, so our allotted text is identical to that of the Short Code providers."  Rafalko emphasized that TSG's TextTalk ® SMS pricing structure is far less expensive compared to other Short Code options.  "There are several examples where TSG TextTalk ® SMS was 50-60% more cost effective versus exact applications based on Short Code comparisons.  Our solution supports voice, in contrast to Short Codes, which only support SMS.  The impact often proves that Short Code can lead to disenchantment as a buyer quickly discovers the limitations of their Short Code initiative." TSG explained that Short Code offerings actually limit a customer’s ability to reach millions of new and or existing customers. "The bottom line is there is no Short Code in existence today with complete coverage to all wireless networks.  Educating attendees about the advantages of TSG’s TextTalk ® SMS as a better option to the pitfalls faced when utilizing the Short Code industry, is the main reason we attended this event," said Rafalko.
"TSG TextTalk ® SMS is available in over 8,000 U.S. rate centers, with an expansive reach of 150+ countries, comprised of more than 500 wireless operators worldwide.  TSG’s pricing structure to implement SMS, coupled with a competitively priced DID and our low per message fee, is extremely aggressive, compared to its Short Code counterpart," said Sean George, Vice President of Sales for TSG.
"The clear advantage is our flexibility and speed to implement a TSG TextTalk ® SMS virtual number.  Today, TSG’s clients can have a fully enabled SMS virtual phone number activated within seconds, compared to waiting months for Short Code deployments. We also support both HTTPS and SMPP as a posting mechanism, so we adhere to the standards adopted by the industry," concluded Mr. George.
Event attendees were intrigued with TSG’s innovative SMS offering due to the products universal reach, as well as it’s unique, email integration feature, enabling any size company to finally tie the bridge between mobile users from the convenience of their PC or other peripheral devices.  TSG performed free testing for the users who attended the show.  Specifically, one user who attended the event from Warsaw, Poland, tested TSG’s ability to send a text from the TextTalk® SMS web-driven application, directly to his Poland based cell phone number.  Within seconds, his smart phone alerted him he had a text message waiting.
TSG has clearly defined itself as a leader in "next-generation" technology and when coupled with the best of class voice solutions available today, TSG consistently delivers an unmatched balance of industry experience and stability.  While Short Codes have their place in the marketing space, many wireless operators still do not allow them to traverse their network.  "It’s the equivalent of outfitting a race car with 3 wheels and expecting to win the Indy 500," Noah Rafalko commented.
The additional advantage of having the ability to call that same number by simply pressing send as you read the text, truly bridges the long awaited gap between the wireless community and the landline.  Applications that drive this technology include those in unified communication; survey companies; contact centers; call centers; conferencing hosted voice providers; enterprise municipalities; food service; health care; MVNO’s; hosted voice mail providers; social networking; voting applications; and the list goes on and on.
TSG predicts a bright future with TextTalk® SMS due to a smart, yet innovative approach towards SMS texting. Rafalko stressed he will continue to keep a close eye on all the peripheral SMS devices currently under development, because there will be a day when SMS will be as common as caller ID.
TSG Global, Inc. is a fully licensed FCC VoIP service provider, evolved from a consulting firm established in 1994, as a predecessor to TSG Global.  TSG provides premium-quality voice origination, termination and SMS, allowing clients to compete and benefit from ultra-competitive rates, with the highest quality you would only expect from TSG’s Tier 1 solutions. To find out more, please visit. www.TSGglobal.com .

Robert White. VP Emerging Markets

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TSG Global, Inc. is a fully licensed FCC VoIP service provider, evolved from a consulting firm established in 1994, as a predecessor to TSG Global. TSG provides premium-quality voice origination, termination and SMS.

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