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Follow on Google News | Exclusive Analysis on Why Newsweek FailedIn an exclusive special report, media business analyst William Dunkerley explores the recent failure of Newsweek.
An exclusive report tackles these and other issues surrounding the Washington Post Company's startling decision to sell the venerable magazine. It appears in the current issue of STRAT, the newsletter of print and online magazine publishing strategy. In the report, media business analyst William Dunkerley discusses what went wrong with Newsweek. He lists a flawed strategic process, the prioritization of personal preferences over business needs, and an emphasis on "non-essential activities during a crisis period" as the chief reasons for failure. The article explains these "fatal flaws" in more depth. The article also considers a multitude of angles, raising questions about the newsweekly's failure despite its abundant resources, the possible role of politics, and the current bidding war for the Newsweek brand. Dunkerley also shares lessons that publishers can learn from this high-profile publication failure. Any magazine must be "an efficient tool for collecting good, active prospects for a synergistically related group of advertisers." To read "Why Newsweek Magazine Failed," visit http://www.publishinghelp.com/ # # # William Dunkerley Publishing Consultants is a leading firm providing business consulting and organization development services. Founded in 1981, the firm specializes exclusively in assisting publishing companies and other media organizations. End
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