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How to Have a Blog Boost Your Network Marketing Business: A Step Towards Relationship Marketing
Survival in Network Marketing depends on your ability to create relationship marketing within your organization and then recruit and retain prospects. Here's how to have a blog help you do exactly that!
By: Greg Preite
Whether you are brand new to network marketing (MLM) or a seasoned veteran, you have heard and/or taught that the key to survival is building relationships. Sometimes it is referred to a "Relationship Marketing" and that term gets used in virtually every type of business, especially any business that involves direct sales. Basically, as the name suggests, getting to know someone and creating a relationship with them is the best way to secure your business. That may be a simple concept but putting it into practice takes, well... practice! It is obviously easier to accomplish when you are talking to someone that you already know, but sooner or later, every network marketer runs out of people they know and they must start talking to people that they don't know. When this happens, the MLM'er has now hit the critical point in their business and the point at which most (over 95%) fail and quit. Now, I'm not foolish enough to say that having a blog will by itself get the novice networker over this hump, but a big part of converting a cold market prospect into a warm lead lies in the ability of the distributor to gain credibility, confidence and trust from the prospect. Here's how to have a blog help you accomplish just that...
How to have a blog create credibility is a relatively simple thing to do, if you are willing to do some work. Let's get that out of the way right now. If you think for a moment that just putting any sort of content online will win you business, you are wrong. There needs to be some value. However, the work can be fun. Most importantly, your blog has to provide some insight into YOU. At the end of the day what it really comes down to is that people will do business with people they like and people they trust. Yes, products and price might be important, but if the prospect doesn't like you, then you are finished before you even start. So, find interesting and helpful content for your blog that not only promotes your company or opportunity, but also promotes you. It can be text or videos or pictures and it does not need to be perfect, it just needs to be you. Something that says... "This is who I am and this is why you should join me!" Get creative! If you don't know how to do this, find someone that can teach you. Resources are out there and available. Remember, this is a business so you better plan on spending some money on education. Every business owner out in the real world has to spend money to make money.
Now, maybe you say "My company is already providing me with a free website". This is the case with most MLM's today. However, I challenge you to find even one person who joined your organization as a result of the company's website. They are usually very generic, product focused, and overwhelming. Your company-provided website says nothing about you or why someone should join your team. It does very little to develop any sort of relationship marketing. In fact, I would bet that many of you never refer anyone to your company website (for various reasons). Am I right?
There is a difference between having a website and having a blog. A blog is much more personal, easier to create, and easier to update. You don't need to know any special html codes or be an expert at web design. In fact, you can set one up for free. If you are wondering "how to have a blog", it can be as simple as doing an internet search for "how to have a blog". Once you have a blog established, you now have a place where you can refer your prospects and they can learn about you. You can post your successes and tips and thoughts on this blog and your prospect can really get a feel for how you do business. You can add pictures of yourself and your family to let your prospect know that you are a real person, just like them. You can even record a video introduction on your home page to make it more personable and use your own name as a domain. Imagine this, next time you meet a potential new consultant for your business, you can say to them, "Check out my site at www.yourname.com. You can learn more about me there." That's the beginning of relationship marketing.
Here's the bottom line... if having a blog gains you even one new distributor in your network marketing career, then it was worth the time and effort. Once you learn how to do it, you'll be able to use that skill for anything down the road, including teaching your downline!
You can see an example of one of my blogs at http://www.gregpreite.wordpress.com
Go to http://www.onlineprofitstrategy.com to learn how to create your own blog!
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