City of Beaverton begins branding project!

July 16, 2010 - PRLog -- The City of Beaverton Begins Brand Development with Eugene, Oregon Brand Design Firm, Funk/Levis & Associates

Eugene, Oregon, July 16, 2010 – Funk/Levis & Associates, a strategic brand design firm, is pleased to announce they’ve been hired for a Brand Development project with the City of Beaverton. The City chose Funk/Levis after conducting a statewide Request for Proposal for Branding Services. The project, which kicked-off mid June, will involve intensive primary and secondary research as well as Funk/Levis taking the City of Beaverton through its proprietary Brand Foundation process.

More than two years ago, the City of Beaverton embarked on a citizen-based visioning process. The Beaverton Community Vision garnered ideas and input from nearly 5,000 people and distilled that information into community aspirations for the City. A top initiative was the creation of a unique brand identity that will help the City of Beaverton proactively attract more business, jobs, and visitors as well as better represent the City in a positive and memorable way. The branding initiative is a priority project for the City as noted in Mayor Doyle’s 10 Point Plan for 2010.

“A new brand for the City was among the most important areas of concern for the community during the visioning process,” said
Mayor Denny Doyle. “I’m looking forward to working with Funk/Levis to develop an updated image for Beaverton, a brand that better reflects the community that we all love.”

“When we think of ‘brands’ we often first think of well-known products or services, but brand development is also crucial for destinations. In the same way that a strong brand entices customers to purchase goods and services, it will also draw people into a city. Funk/Levis has a strong background in building engaging and effective brands and we are extremely excited about working with the City of Beaverton on this project,” Anne Marie Levis, President, Funk/Levis & Associates.

The Funk/Levis Brand Foundation process, which has been published in the book Conscious Branding by David Funk and Anne Marie Levis, involves workshops and survey research to help identify the unique brand of each business. Once the Brand Foundation is developed, it becomes a guide in the development of an engaging visual brand, through colors, fonts, photography style and logo design. The Brand Foundation will also be used to inform business decisions such as City employee training and hiring.

Learn more about the Funk/Levis team and the work they do by visiting their website, www.funklevis.com, finding them on Facebook and/or following them on Twitter!

Funk/Levis & Associates specializes in the design of brands, advertising, media, business plans and strategies. Over the firm’s three decades, it has designed award-winning work and has now created more than 500 logos and thousands of marketing communications pieces. For more information, visit their website, http://www.funklevis.com.

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Funk/Levis & Associates is an award-winning strategic brand design firm. We specialize in brand development, advertising, media and marketing strategy. Over our three decades, we have created more than 600 logos and thousands of communications pieces.