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Warwick Ventures Analysts’ See Turbulent Times Ahead For Apple Inc. As Iphone Woes Continue
Apple Inc. has for weeks now tried to play off consumer issues of poor reception on their newest product, the Iphone 4, but reoccurring backlash has reached new levels and the company is pulling out all stops to prevent a mandatory recall.
Continued complaints and formal testing has now proved that reception is substantially lowered when help in the left hand covering the internal antenna. The company which began by denying the problem has come out with several excuses for the issue, and now before a recall in instated look to offer for free what they said they wouldn’t, bumper bands.
The company plans to hold a news conference at 1 p.m. New York time, but doesn’t plan to declare a recall but rather offer rebates to disgruntled consumers.
“In order for Apple to stop the spiral effect of disaster they have created is to own up and tell the truth about the problems they are faced with, denial has been their route and has only distanced consumers from the company” said Warwick Ventures Smartphone Analyst Beth Lindal. “Without a heartfelt apology to customers, Apple risks losing loyal people who feel offended by the company’s recent handling of the matter.”
Apple has also released an updated version of the phones software IOS 4.0.1 which is planned to help address at least part of the problem the phone is facing. The software patch looks to fix a code error that improperly displayed signal strength making the phone seem like it always had great reception.
This was an issue for the past three generation of Iphone’s but one that was not picked up on by either consumers or Apple itself since the latest backlash of the Iphone 4.
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Warwick Ventures is a Venture Capital firm specializing in the creation and development of small and mid cap companies Our expertise lies in our ability to identify fututre winners before the market. Our strategy is to work with these and help them grow.