Nancy O’Dell to Announce Creative Memories partnership at Minneapolis Convention Center

July 16, 2010 - PRLog -- The nation’s love for scrapbooking will reach a new level of excitement this fall when Nancy O’Dell, acclaimed entertainment host and TV journalist, unveils her new partnership and scrapbooking line with Creative Memories, a Minnesota-based leader in the two billion-dollar scrapbooking industry.

Details will be announced by O’Dell during a keynote address during the company’s national sales meeting at the Minneapolis Convention Center on Friday, July 30, 2010.

The Passion Behind the Partnership

O’Dell is a self-described scrapbooking fanatic and long ago recognized the power of photo albums to impact families and lives. “It’s something I learned from my mother and my grandmother,” she said. “The wonderful albums they created showed me how important it is to pass special memories from generation to generation.” And it’s a tradition she continues with her own children today.

As a result, O’Dell and Creative Memories will launch a new product collection and a book this October.

The Nancy O’Dell Collection

The Nancy O’Dell Collection by Creative Memories will feature a sophisticated design palette and motifs that reflect O’Dell’s own sense of style. The first introduction in the collection is an all-in-one scrapbooking bundle that offers everything busy moms need to create an album easily and quickly. The bundle includes an album, no-fail page layouts, decorative papers and embellishments, clever tools, an easy-to-follow 50-page idea book and even a designer-inspired tote to keep everything organized on the go. A downloadable version of the designs will also be available to create digital photo books.

At Creative Memories, Vice President of Global Product Development Loren Castronovo is excited to be working with such a passionate advocate of scrapbooking. "By combining Nancy’s passion for albums with her celebrity appeal, this new line will invigorate our traditional scrapbooking audience and inspire a new generation of scrapbookers with quick and easy solutions,” Castronovo said.

About Nancy O’Dell
Nancy O’Dell is one of the country's leading entertainment journalists and TV hosts. She was the anchor of "Access Hollywood" for 13 years and the host of "The Golden Globes Arrivals Special" for the past nine years and "The Tournament of Roses Parade” on NBC for the past ten years. Other annual network broadcasts Nancy has hosted include the backstage portion of "The Golden Globe Awards" live telecast and the "Emmy Awards Red Carpet" pre-shows for NBC ABC and Fox.

In addition to being an Associated Press and Emmy Award-winning reporter, Nancy is an entrepreneur, book author and philanthropist. Her book, “Full of Life: Mom-to-Mom Tips I Wish Someone Told Me When I Was Pregnant” debuted in 2009 and instantly became a best-selling gift book. Nancy works as the National ALS Ambassador for the Muscular Dystrophy Association and founded Betty's Battle, a charity in honor of her mother who passed away from ALS in 2008.

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About Creative Memories
Creative Memories pioneered modern scrapbooking nearly 25 years ago and is a leader in the $2 billion scrapbooking segment of the craft industry. Based in St. Cloud, Minnesota, Creative Memories markets its photo-safe photo albums, scrapbooking papers, tools, pens, digital photo books and photo organization software through 40,000 independent sales Consultants worldwide. The company is well known for its quality and innovation, having won a variety of design and reader’s choice awards in recent years. Learn more about the company and ways to celebrate memories at creativememories.com.