MD Connect Announces Expansion of Exclusive Partnership with Cynosure

Aug. 10, 2010 - PRLog -- Based on successful implementation of its web marketing programs with Cynosure Smartlipo™ customers over the past year, MD Connect and Cynosure have decided to further expand their exclusive partnership by introducing their programs to the broader Smartlipo laser installed base.   “The MD Connect program has proven itself by consistently delivering high volumes of quality referrals and extremely satisfied customers.  Few other programs hold the power to drive referrals that will truly help impact a client’s top-line patient revenue” said Travis Lee, Vice President of Marketing at Cynosure.

MD Connect’s Targeted Local Marketing program provides broad-based web promotion in a focused geographic area and is unique from most other programs in that it provides a guarantee on the minimum number of patient contacts (“referrals”) the client will see in their first 3 months (usually 80 referrals in most major metro markets).  The program is being exclusively marketed to Cynosure customers and there are a limited number of programs available.      

“MD Connect’s proudest accomplishment is our extremely high customer retention rate.” said Dan Stempel, President of MD Connect.  “We don’t lock customers into a long-term contract, but rather let our program results speak for themselves.  Every three months clients tell us how we are doing by recommitting.”

By making the program available to its entire Smartlipo laser installed base, Cynosure is broadening its value-added client offerings and showing their commitment to the continued success of their clients.  The clients themselves provide the strongest testimonial to the program’s power and value:

“Although it is not inexpensive, MD Connect is one of the very few marketing tools we have used that give us a fantastic, measurable, return on investment.”
-  Dr. Steven Ringler (Grand Rapids, MI client)

”MD Connect…is one of the few marketing venues that we have tried that overdelivers.”
-  Dr. Bill Sekulovski (Nashville, TN client).

About MD Connect, Inc.
MD Connect is a leading performance-based marketing services firm focused completely on connecting
patients with physician practices. MD Connect uses a series of innovative web promotional techniques that
have been proven to be much more effective than conventional media (print, TV, radio) and drive high
volumes of patients to client practices. MD Connect programs include integrated referral measurement,
helping to prove that clients’ marketing investments are generating a positive return. MD Connect focuses
on a limited number of medical specialties, developing a deep experience and knowledge-base within each.
For more information visit http://www.mdconnectinc.com

About Cynosure, Inc.
Cynosure, Inc. develops and markets aesthetic treatment systems that are used by physicians and other practitioners to perform non-invasive and minimally invasive procedures to remove hair, treat vascular and pigmented lesions, rejuvenate the skin, liquefy and remove unwanted fat through laser lipolysis and temporarily reduce the appearance of cellulite.  Cynosure’s products include a broad range of laser and other light-based energy sources, including Alexandrite, pulse dye, Nd:YAG and diode lasers, as well as intense pulsed light. Cynosure was founded in 1991.  For corporate or product information, contact Cynosure at 800-886-2966, or visit www.cynosure.com.

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MD Connect is a leading performance-based marketing services firm focused completely on connecting patients with physician practices.